PR Monitoring and Evaluation

Learn how to measure PR performance, track results, outputs, and demonstrate impact.
1. The Authority
Taught by industry veterans with over 10 years of experience, providing insights rooted in real-world professional success.
2. The Skillset
Equips you with the tools and techniques to measure communication effectiveness,demonstrate impact, and inform strategic decisions.
3. The Outcome
Designed to help you measure, analyze, and demonstrate the effectiveness and impactof Public Relations initiatives.

Basic plan

Popular
Our most popular plan for small teams.
$40 /
UGX150,000
Course summary
Duration: 1 Day, 8 hours
Importance of measurement in PR
Setting SMART objectives and KPIs
Tools for media monitoring and analytics
Measuring outputs vs outcomes vs impact
Reporting and dashboards
ROI in PR (what success looks like)
Learning and optimizing campaigns
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