Learn the core principles, roles, and strategies that shape effective PR practice.
1. The Authority
Taught by industry veterans with over 10 years of experience, providing insights rooted in real-world professional success.
2. The Skillset
Equips you with practical skills in strategic communication, media relations, reputation management,stakeholder engagement, and ethical PR practice.
3. The Outcome
Designed to help you learn how to attract the right audience, shape perception, and generate meaningfulvisibility that drives measurable brand engagement.
Basic plan
Popular
Our most popular plan for small teams.
$40 /
UGX150,000
Course summary
Duration: 1 Day, 8 hours
Definition, scope, and evolution of PR (global vs. African context)
Role of PR in organizations (corporate, NGO, Government, startups)
How PR supports organizational goals, reputation, and brand positioning
Key PR functions: media relations, stakeholder engagement, reputation management
Understanding audiences and publics
PR vs Marketing vs Advertising
Ethics in PR (truth, transparency, accountability)
Introduction to PR strategy and planning framework
