Tips to Consider While Writing Media Resumes
are a communication document. While writing a resume first find out for whom you are writing for. Collect all the relevant information about the company and the position you are applying for. So follow a suitable format for writing a resume.
Some of the important points to remember while writing a media resume are as follows:
1) A resume begins with the personal details of the candidates, it includes your full name, contact no, permanent address and email id.
2) Followed by the job objective as for what position you are applying for. Mention all your skills or what do you expect from the job you are applying for. Cover all the information in four to five lines.
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3) should contain the job experiences in the media field. It is an important fact that the newspaper agency are seeking for the fresher’s for the job in journalism. Mention all your significant and important points of experience starting from the beginning. Resume should always be written in an ordered form. List all your experiences which are related to the media field.
4) The candidates who are highly qualified get job opportunities. The next section is to write about your education qualification which should start from your highest degree. This includes institution name, city and state etc.
5) Highlight all the skills relevant to the media related activities. These skills would help you to get the job. The skills include the layout skills of magazine or newspaper, quickly typing, communication skills and computer programs knowledge.
Michael Arad ’91, designer of Reflecting Absence, World Trade Center Site Memorial, speaks with Dartmouth College Director of Media Relations Justin Anderson about what the design means to him and how his experience at Dartmouth helped prepare him for the eight-year-long process of building the memorial.
Related Media Relations Articles
Writing Media Press Releases
We may have been hearing about releases without actually knowing or understanding which is which and what they stand for. A news release, media press releases, press release or press statement is a form of written or recorded communication which is mostly handed to the news media for announcement to the public. Mostly, these releases are emailed, faxed or mailed to the news editors of the news media they want to use for the news announcement.
Most news releases are adopted in public relations where they are used to attract media attentions. News releases serve as news source for reporters and they provide information as scheduled events, personal promotions, awards, news products and services, sales, accomplishments, etc.
On the other hand, media press releases are short news articles about a company and their product. The media needs these stories to work as readers will be searching for interesting stories. So the attention here is focused on making the story workable. It doesn’t require too much detail about the company like what they do and their benefits, but just few things to make the story work.
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Contrary to all these, a press release is different from a news article. People often take this to be the same but it not so. A news article is a compilation of the facts surrounding a given firm but a press release can not be based on the general facts as there are elements surrounding each release. Press releases have several traits to whether it is a general news release, event release, product press release and more recently the social media release. This is why press releases are different from other PR communication methods like pitch letters or media advisories.
A press release can never be complete and will never be accepted without having some elements. For instance, a press release must have a headline, dateline, introduction, body, boilerplate, close and the media contact information which may include the name, phone number, email address, mailing address, or other contact information for the PR or media relations contact person.
On the other hand, unlike the other releases, the result a press release will get depends a lot on the newsworthiness of the story and how the audience is convinced.
One of the best ways of having a successful press release is to keep releasing a steady flow of news. You can no just release a story and relax once you see it on the limelight. There are many releases coming from other companies and they can get your release cleared out of the spotlight anytime. Keep the news coming! If you run out of headline, subjects or just get demoralized on the work, contract a press release service firm. Use firms that have been in business for sometime which understand the necessity and functionality of media press releases. There is always need for more good stories and a press release service firm knows just the right angle to ‘strike’ your story and get the public gasping in surprise.
Writing a Successful Marketing Plan
Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis and concludes with an implementable Marketing Strategy and Marketing Programs. A Marketing Plan is not highly-developed and implemented independently; rather, it should be developed in close coordination with your Business Plan Products and Services Section and in the final analysis implemented through your Company’s Strategic and Sales Plans. This article gives you an overview of what an effective Marketing Plan contains.
There is a certain approach and building-block process to developing a Marketing Plan. The place to start is analyzing your Industry: its current state; who the major participants are; changes in the industry; opportunities, economic modeling forecasts; and examining who else may participate the industry. With that completed, move on toward determining how distribution works in your industry and how technology affects its distribution systems.
After your analysis on the Industry level is complete, it is time to narrow your focus to analyzing and defining your Market Segments. Determinants of Market Segments are Demographics, Geographic’s, Customer Needs, Buying Patterns, Psychographics and so forth. Once your Market Segments are defined and analyzed, then for each of the Market Segments, explain how the Market Needs lead these identified groups to buy your products and services.
Having determined your market segmentation strategy, it much easier to derive your Target Markets. It is important to determine what market groups are the most vital and important to your enterprise, including what Market Niches to target. It is vitally important to narrow done and finely define your target customers’ characteristics and needs. Determine what target market groups are more advantageous and potentially profitable than others.
The next step in the Marketing Plan Process is to analyze Market Trends from a Strategic point of view. Look at Market Trends as a way to get ahead of the market direction, knowing with a probability of certainty where it is going before hand. Having nominateed the nature and direction of Market Trends, you can now adeptly and realistically project your Market Growth and specific Growth Rates. Your Growth Rate Projections should identify in detail the relationship between your potential customers, sales, revenues and ultimately, profits.
With Market Trends and Growth rates determined, it is time to explain the Nature of your Competition, why customers choose one supplier over the other and why customers will buy from your company instead of these competitors. Provide an elaborated competitive summary of your Products and Services’ Variables, ranking them in comparability to your Competition (example variables: Pricing, Sales, Trends, Positioning Clarity, Quality, Value, Reputation, Packaging, Advertising, Customer Service, Target Market Focus, Innovation, Brand Awareness and so forth).
Having established your Competitive Gap Threats, you can now develop a detailed Analysis of your Competitors. You must show how you can span your Competitive Gaps, clearly display you can effectively compete, and what areas your business is better than the Competition. It is important at this juncture to illustrate how Competitively Positioned your Company will be in the Market. Specifically, what is your Positioning Strategy and what your areas of specialization and customization? With your Company’s Competitive Positioning Strategy clearly defined and established, you can clearly explain your Company’s Competitive Edge.
Two parts remain in the Marketing Plan: the Marketing Programs and Marketing Strategy. These two vital parts are very closely linked together as the marketing program is the implementation platform of the marketing strategies.
It is important to call up that the term “Marketing” is defined as the broader effort of generating Sales Leads on a large scale basis and enticing customers to consider your products and services. Your Marketing Strategy will explain how your Marketing Program will support your Company’s Strategic Plan and specifically identify the Sales Appeal of your Products and Services. Elements to consider: Company Uniqueness, Products and Services, Positioning; Attracting and Maintaining your Market.
This is further developed in the core components of the Marketing Strategy.
– Positioning Statements: Strategic Focus on the most important Target Markets; the Market’s most important Needs; and how your Products and Services meet those Needs. State the Main Competition; how your Products and Services are better.
– Pricing Strategy: Provide a Price Breakdown of your Products and Services and relate your Pricing Determinants and Strategy to your overall Marketing Strategy. Consider things like: What your Products and Services cost you to produce and sell; what your Margins will be; Discount Policies & Strategies; Dealer and Distributor Margins; Recouping R & D costs; Possibility of Pricing Wars; Critical Supply and Demand factors; How Pricing will change over time, etc.
– Promotion Strategy: This component of your Marketing Strategy will answer how you spread the word about your Company to future Customers, and how you will Promote your Products and Services. Elements to consider: Advertising, Public Relations, Trade Shows, Events, Direct Mail, Internet Strategies, Seminars, Sales Literature, Expected Response Rates, Promotion Costs, Name identification, Brand Loyalty, Advertising Budgets, Incentives; Advertising Message, Theme and Vehicles; Customer Communications and so forth. It is important to determine the Marketable Differences in your Products and Services over your Competition.
– Distribution Strategy: How will you / who will distribute your Products and Services? What is Unique in your Distribution Strategy compared to the Competition? What are your Distribution Strengths? Types and numbers of Sales People? Sales People Compensation Structure? Sales Territories? These are some of the questions you should be asking while developing your Marketing Strategy’s Distribution System.
The last Section of your Marketing Plan deals with your Marketing Programs. Areas to consider include:
? Defining Marketing Programs
? How the Marketing Strategy will be implemented
? Identify specific Marketing Plans
? State Market Gaps and how they will be met
? How performance of your Marketing Programs will be measured and quantified
? How your Target Markets relate
? How you will capture Markets others are competing for
The Marketing Programs put your Marketing Strategy into action, bringing “life” to your Marketing Plan.
Tips for Writing a Good Marketing Plan
is a synopsis of what the organization wants to achieve for a particular time period. It provides directions for the marketing activities. It is like a roadmap which not only talks about the destination but also talks on how to get there. It provides the plan and strategies which help drive the marketing activity towards the desired results.
A Marketing Plan allows the organization to retrospect its past activities so that it can rectify its mistakes and come up with new strategies.
It also helps the organization to fully understand the external environment. In this case the whole market. This includes conducting a proper market research and conducting a trend analysis of the market and the consumer interests.
It helps in setting future goals and provides a direction for future marketing efforts that everyone in the organization should understand and support.
It is a key component in obtaining funding to pursue new initiatives.
A Marketing Plan shall include:
A Marketing Plan should start with Summary. This summary is a synopsis of what were the organization’s goals in the past, what its goals are in the future and the means to achieve those goals.
Marketing Objectives must be based on the understanding of the Strengths, Weaknesses and the operating environment of the organization. The objectives must be complimentary to the overall business strategies of the organization.
SWOT Analysis means the analysis of SWOT or Strengths, Weaknesses, Opportunities and Threats. This SWOT Analysis combines the internal and external analysis to summarize the strengths, weaknesses, opportunities and threats that are seen in an organization.
Target Markets is one of the most important aspects of marketing. Not all of the general public come under the category of target market. This is the reason why people are divided on the basis of demography, gender, interests, hobbies, likes and dislikes. For example: toys are intended for children, apparel are divided on the basis of gender, etc.
Strategies are Plans of Action that detail how the marketing variables of product, price, place and promotion (commonly known as the Four Ps) are used to attain the marketing plan’s annual objectives and overall strategies. The marketing plan is to how to put the strategies into practice. To understand how the market works, the market must be broken down into smaller segments – groups of similar customers. Once it is decided on the target market, the decision regarding the positioning in the market must be considered.
This will include the various strategies used to track each type of marketing activity that is being used. Tracking helps monitor the effectiveness of each marketing activity and is especially helpful with the overall program evaluation. Evaluation is one of the most important activities in a marketing plan. Evaluation will help in determining the return on investments. The methods of tracking will help in evaluation.
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