Social Media Tips – 3 Steps to Grow Your Business With Facebook and Twitter
When it comes to using Facebook as a social media tool, users are still looking for the proverbial needle in the haystack. With the millions of business-related Facebook users, they must strategically define their niche audience in order to target them properly. There are reports all of the Internet of Facebook being the one site more businesses are moving to even though of the over 400 million users, the numbers are skewed by businesses not admitting they are using it for marketing purposes.
Another social media site of choice is Twitter. I am often told by people that it takes them quite a while to figure out how to strategically use Twitter rather than just using it to feed their egos. Some people actually get their ego stroked by telling the world what they are doing.
I am often asked what I consider to be the best approach to tying it all together. Here is what I suggest:
Post a blog comment.
Have that automatically post to your Twitter feed, Facebook and every other social media site you have a presence on.
Go to your new blog post and ping it to every social bookmarking service you have an account on.
Edit the blog post to be an article you can submit to article directories.
When followed, suddenly your efforts seem to bring results. Professional service businesses and consultants receive the best results using LinkedIn and Twitter and they obtain greater social media related business traffic results over other sites.
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Businesses should use new media to market their business because:
1) They are still growing and do not want to fund a huge advertising budget when it can be done for free.
2) They can find business startup entrepreneurs on sites like Twitter and Facebook pretty easily.
3) What they do may take a little explanation, so they are able to give people more information than they would in an ad they pay for.
Have you continued to learn about using social media as a tool to promote your business? If so, you more than likely feel it will be a powerful marketing tool for you in the future.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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Leave a commentSocial Media Strategies for Facebook
Launching a social media campaign for your business or personal brand is an exciting venture, but it can soon turn scary if you aren’t implementing intelligent social strategies. Different social networks require different strategies, so your implementation needs to reflect these differences. Currently, the biggest social media network is Facebook.
With over 300 million users, Facebook has become a powerful online platform for connecting with people. Since it was began in a dorm room, the social media site has also evolved into a powerful online forum for engaging potential customers, clients, and competitors in a socially-acceptable environment.
If you decide to launch a Facebook page for your business or brand, pay close attention to the following features and how they can strategically work for you.
If you are launching a brand, chances are you will have a Fan Page. It is critical that you have a focus and strategy behind it. Here is what you should use for a Fan Page:
Event appearances with pictures and videos
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A video introduction or running video blog
Press releases
Blog posts via syndication
Professional achievements
Authoritative articles and newsworthy information for sharing with your community
Wall posts, including: quote of the day, event reminders, news, etc.
When you have defined the content boundaries for your page, it’s time to market the page. Advertise your Fan Page to targeted employers or add a widget to your site or blog. Include your Facebook URL in your email signature, in blog posts, at the end of presentations, resume, and company website. The more your Fan Page becomes a part of your constant stream of communications, the more people will become fans.
Prior to the social media explosion, it was fairly easy to control the conversation around your brand. But with the power being shifted to the people, the audience now controls your brand’s message. So, how do you keep track of all the things people are saying about your business or brand online?
Facebook recently launched its own real-time search engine, which identifies results – for keywords entered – in conversations that are happening on Facebook and in the outside Web world. Use this feature by entering in your business, brand name, or keywords that are tightly bound to your company, and monitor the results instantly.
The newest features of Facebook create many opportunities for businesses and brands who are looking to grow via social media. Fan Pages allow you to extend your brand presence and grow a fan base, and the search feature gives you another piece of data to help monitor your brand’s reputation and social rapport. If you start using these features now, you will be prepared for a more successful future.
For more than ten years, the tech public relations firm MediaFirst has been combining creativity and engineering to deliver great public and media relations for technology firms in their respective niches. If your firm needs help building an online brand community with viral content, select MediaFirst for your next tech public relations campaign.
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