I had a chance to see measurement guru Katie D Paine again while attending the 13th International Public Relations Research Conference in Miami, March 10-13. Katie has been coming to this conference for many years. This year, she was one of the few attendants who live tweeted the sessions (hashtag is #iprrc2010). The second day of the conference she tweeted that she wanted to give away three copies of her book, “Measuring Public Relationships,” that she didn’t want to lug home with her. I, of course, tweeted her back right away that I wanted one! So here’s the picture of Katie and me, holding her famous book. She even signed it for me. Much appreciation, Katie!
With Queen of Measurement Katie D. Paine
March 17, 2010 · Leave a Comment
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Why I love Class Live Tweeting
February 26, 2010 · Leave a Comment
When I have guest speakers for my social media class, my students (without my asking) would live tweet the class sessions. Lots of time I had no ideas who was following our live tweets with #musm hashtag. Yesterday, Milwaukee restauranteur and AJ Bombers owner Joe Sorge (@AJBombers on Twitter) spoke to my class about how he uses social media and foursquare to generate buzz and engage with his customers. So I gave a shout out about his talk via my foursquare check-in and Twitter. A few minutes after, I got a tweet from UW-Madison News (My alma mater!) asking for a class hashtag.
I was thrilled.
A minute later, I got a request from my social media class alum Mary Schless (@maryschless).
So I asked my students to chime in. Here’s part of their live tweets.
Some might say teaching with Twitter may not be for the faint of heart. So far, I’ve had a positive experience teaching with Twitter and I am so proud of my students.
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Small biz still lukewarm on social media adoption
January 25, 2010 · Leave a Comment
via emarketer.com
According to the “Small Business Marketing Forecast 2010” from Ad-ology, the majority of small businesses have not yet fully embraced social media to benefit their businesses.
The study reported that while Facebook seems to be the most popular social network of choice, the majority (53%) of mom-and-pop stores still have not taken advantage of it. And while YouTube has reached 100 million U.S. viewers, 73% of small retailers did not use it.
The survey respondents reasoned that, while they were all aware of social media buzz, they were not on the social media bandwagon because they didn’t have time and staff and claimed that their customers were not on social networks. The study attributed the social media absence in this business segment to the lack of knowledge and understanding and suggested that educational efforts are in order.
This is a good example of where one’s awareness of an issue is not enough to spur an adoption. We social media enthusiasts may be preaching to the choir and believe everybody should sing along. But it may take longer time and more evidence on how social media affects the bottom line before small businesses see any values of and invest in social networks.
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