5 Steps to a Winning Social Media Marketing Plan
What is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out , which lays the foundation for executing a winning social media campaign. Although there is no concrete roadmap to crafting an effective social media marketing plan, there are guideposts that can direct you along the way. The following 5 Steps provide the guidance you will need to develop a successful social media marketing plan.
. Social media marketing goals include, improving brand awareness, search engine rankings, relevant site traffic, and conversions performance (e.g., sales for a product or service), as well as reputation management and engaging with consumers.
The challenge for some of these goals, such as engaging with consumers, is to make them specific, measurable, attainable, realistic, and timely (SMART). In addition, objectives must be established for each type of social media platform in order to maximize results. The following are examples of SMART goals for four popular social media platforms: blogs, microblogs (Twitter), social networking sites, as well as image and video sharing sites:
Blogs:
• 20% improvement in the ratio of posts to comments (i.e., visitor’s comments/posts=conversions) within six months
• 30% increase in total number of unique visitors within six months
• 20% increase in average number of unique visitors within six months
• 40% growth in total number of views within six months
• 10% growth of RSS subscribers within six months
• 5% growth of RSS feed requests within six months
Microblogs (Twitter):
• 20% growth in number of followers within 30 days
• 30% growth in the number of retweets (message amplification) within 30 days
• 10% increase in click-through-rate (CTR) of the links posted in tweets within 30 days (Hint: Observing which types of links garner the highest CTRs can help you tune your tweets to provide what your consumers with links they are interested in and, hence, further improve your CTR.)
• 15% increase in visits to Web site from tweet links within 30 days
• 10% growth in time on Web site from tweet links within 30 days
• 5% increase in Web site conversions (e.g., sales) from tweet links within 30 days
Social Networking Sites:
• 20% growth in the number of friends within five months
• 30% growth in the number of comments within five months
• 40% growth in the number of posts and comments in discussion groups within five months
• 20% increase in the ratio of comments on uploaded videos to number of videos uploaded within five months
• 20% increase in the ratio of comments on photos uploaded to number of photos uploaded within five months
• 30% growth in the number of comments left on profiles within five months
• 50% growth in the number of questions answered or asked within five months
]]>
Image and Video Sharing Sites:
• 30% growth in the number of images or videos viewed within four months
• 20% growth in the number of unique visitors within four months
• 10% increase in the number of subscribers to your channel or stream within four months
• 30% increase in the ratio of comments on images or videos to the number of images or videos uploaded within four months
• 15% growth in the number of embedded links to your images or videos (i.e., links from other sites to your images or videos) within four months
• 30% increase in average rankings of images or videos by viewers within four months
. Who is your intended audience (target market)? Where do they hangout on the social Web? How do they participating on these social media platforms? Forrester Research’s Social Technographics Profile enables you to use age, location, and gender to identify the type of activity people are engaged in on the social Web, such as create content, critique, collect, spectate, and so on. Depending on what they do, you can determine which social media platform they are likely to frequent. As an example, spectators are not likely to participate in social network like Facebook or LinkedIn, while they might watch YouTube videos and read blogs, but not comment on the posts.
. What are the trends in social media (i.e., which social media platform are growing, which are declining?). What needs are not being meet by your competitors? Who will be your main competitors? What are the best practices in social media marketing? Conduct a SWOT Analysis, identifying your company’s strengths, weaknesses, along with the opportunities and threats in the marketplace and economy.
.
Select the optimal to social media platforms to reach your target market. Then, construct a specialized strategy for each social media platform to achieve the tailored goals for each platform. Each social media medium has distinctive features and means of communication. For example, a corporate blog strategy will differ markedly from the strategy you use to achieve your goals on social network like LinkedIn. In other words, a one-sized strategy doesn’t fit all.
Hence, you must adjust the following 8 C’s of the Social Media Marketing Mix for each social media platform. Here are some suggestions on how to accomplish this feat:
• social media platforms by target market relevancy(i.e., the ones where your target audience resides)
• the “rules of the road” on the platform by listening and learning how to behave, successfully spark conversation, and engage and energize the participants
• by acknowledging and responding to other users of the platform, always remembering to be a contributor, not a promoter
• with platform members as a means of establishing a mutually beneficial relationships with the platform participants
• contentto build your reputation and become a valued member, helping to build the community
• with the influencers, so you can enlist them to help shape opinions about your product or service
• creation enables you to build discussion forums where consumers suggest ideas and receive customer support.
• of strategy execution into desired outcomes (e.g., increased brand awareness, website traffic, sales, etc.)
. Accessing your progress, then tune your marketing plan based on the feedback to optimize goal achievement. Reevaluate and adjust your social media marketing plan to account for the ever changing nature of consumer tastes and the social Web. For example, if the number of viewers and subscribers to your blog are declining, you can adjust your content to more closely match your target market’s interests. If the number of comments on your blog posts is declining, you can adjust your strategy by asking a question at the end of each post that inspires people to respond. In short, planning and executing a social media marketing campaign is a never ending cycle. You should constantly monitor and tune your strategies to maximize the impact of your campaign.
For more information and resources on planning social media marketing campaigns, be sure to visit my blog at www.SocialMediaMarketingResources.info.
New York City Public Relations Trends-Anna Martinelli
It should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations.
First, New York City public relations professionals are no longer simply content-pushers; they are now content-generators. Instead of depending on reporters to write stories about their clients, New York City Public Relations professionals are putting their own pens to paper, so to speak. New York City public relations firms crank out newsletters, white papers, case studies, research, and journalistic articles. They tweet, blog, and post to facebook like it’s going out of style. New York City public relations firms are finding that they absolutely must reach out to audiences through a variety of avenues and they must always generate content that is interesting, well-written, and tailored to the medium. New York public relations firms are now assuming responsibilities that were once coveted by marketing and advertising agencies. They are also serving clients in ways that extend beyond traditional media campaigns, such as helping them improve their internal communications.
]]>
Those working in New York City public elations know that it is harder than ever to manage a client’s reputation. The explosion of social media channels has made it much easier for audiences to talk back and influence one another’s opinions by circulating information- both good and bad. It can be very difficult to separate unflattering but accurate press from petty slander and New York City Public Relations professionals must be able to recognize that they will never be able to act as true content gatekeepers. Instead, they must accept that reputations are volatile and focus on developing skills pertinent to crisis control and effective communication with their clients.
On the upside, social media sites and applications have proven invaluable to New York City Public Relations professionals when it comes to understanding their audience and communicating ROI to their clients. Social media platforms enable New York City public relations specialists to achieve levels of consumer contact that were unheard of only a few years ago. Social media platforms make it easy to measure engagement, gauge brand awareness, and solicit feedback from consumers and other individuals that are critical to their client’s success. Given that it is now so easy to quantitatively assess and compare public relations campaigns, those working in New York City public relations are also being held to increasingly elevated standards of accountability.
Everyone in the corporate world must be aware of these New York City public relations trends, for they hold implications for nearly every business sector. As instant, widespread communication becomes increasingly commonplace in everyday life, a great deal of attention must be paid to the instigators and managers of this dialogue.
Related Public Relations Articles
Posted in Public Relations | 
City, Martinelli, Public, Relations, TrendsAnna, York | 
Leave a commentThe New Tone of the Media
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.
These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.
Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.
Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.
For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.
]]>
Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.
These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.
The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:
Use Critical (in place of Negative.)
Use Balanced (in place of Neutral)
Use Supportive (in place Positive)
After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”
When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.
When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.
Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.
Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?
New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.
Helping the International Community Through Car Donation
The last year has been hard on everyone. The world economy is in decline, there have been a multitude of natural disasters like earthquakes, droughts, hurricanes, fires, etc. On top of that, many old regimes have fallen resulting in the displacement of many people. Whenever there is turmoil in the world, the people in the poorer countries suffer the most.
There are many charities that provide international aid. You can help them in their efforts by donating some money. Many international charities now have a car donation program that enables you to donate car you no longer need. The charities will then sell the used car and use the proceeds to provide services overseas.
One of those charities is Food for the Poor. They are the third largest international relief charity in the United States. They provide food, water, health care, education, housing, etc. to over 2 million people daily in Latin America and the Caribbean.
The mission of Partners in Health is to make a real impact on the twin epidemics of poverty and disease through a comprehensive and community based approach. They currently provide services in twelve countries including the United States. They have been rated A+ by the American Institute of Philanthropy.
]]>
Helen Keller International is one of the oldest international charities. They work in 22 countries to prevent blindness and reduce malnutrition. They enjoy an A rating from the American Institute of Philanthropy.
Established in 1946, Freedom From Hunger has been fighting hunger in the world through with innovative programs designed to help families achieve long term food security. Their programs are serving some 18 million people in some of the poorest countries in the world. They enjoy an A- rating from the American Institute of Philanthropy.
The Fund for Peace is a research and educational organization that works to prevent violent conflict and promote sustainable security. They accomplish this through research, training and education, engagement of civil society, building bridges across diverse sectors, and developing innovative technologies and tools for conflict mitigation. They work in over 50 countries.
Since 1936, Children International has been providing assistance to children and families struggling with poverty in eleven countries including the United States. They also rely on the proceeds from car donations to help fund their mission.
TropicalClinics Medical and Education Center provides vital life saving medical care to women, children and their families in Africa. Their first clinic has been built in Kenya where they also provide prenatal care in an effort to prevent pregnancy related deaths.
Aid for Haiti seeks out the unreached in Haiti regardless of age, gender or religion through a remote medical ministry, community health training, micro nutritional training, etc.
If you have an older car you no longer need, please donate your car to one of these fine international charities. When you donate car, you will receive a valuable tax deduction and the proceeds from the sale of your used car will help some of the neediest people among us. For complete details on how to donate car, please go the website of any of these international charities, or http://www.cars4charities.org/, or call toll free 1.866.448.3487. You will be glad you did.
Posted in Internal Communications | community, Donation, Helping, international, Through | Leave a commentSearch Engine Marketing Planning
Developing a strategy to market your website is a daunting task. Search Engine Marketing & Planning is a subject that most know little about. In fact, many people assume that having a website is ‘enough’ of a marketing plan when it comes to attracting search engines. The truth is, every online business owner must develop a strong marketing plan aimed specifically at increasing their visibility with Google and the other search engines. Carefully marketing your website will increase not only your ranking with search engines; it will also help you to increase your conversions. But you need a plan of action and you need to take action.
: take the time to determine what your goals actually are. Chances are you are only one of many websites selling your product or service. Your goal needs to be getting found on the first page of Google and the other major search engines (this is Main Street on the Internet). Driving relevant traffic to your site must be the most fundamental goal. What are your sales and profit goals? What are you willing to invest to reach those goals? These are the fundamental numbers you must have before you even begin to market anything in the free market.
: SEO (Search Engine Optimization) is all the rage in online marketing for a reason: it works. A well-developed optimization plan can quickly impact your page rank and your visitor count. If you do not feel that you can adequately optimize your own site (few if any do), work with a proven firm to ensure your site is properly optimized. It doesn’t stop with SEO; you should also consider PPC advertising and other paid methods to increase your traffic and sales. It is all about being found by precisely those who are looking for your products and services. SEO and PPC are two primary disciplines towards that end.
: SEO never ends; it’s a never ending marathon because you are competing online with other businesses and their optimization efforts. Your Backlinks need to improve both in quantity and quality and this requires great content generation, indexation and syndication. You have to do this better and more often than your competition to compete effectively. In addition, you need to analyze the stats that provide insight and guidance about your visitors including the source of the visit and the quality of the visit. This data is critical towards continually improving the performance of your website as measured in traffic, conversions, sales and ROI.
: let’s face it, the internet, like any technology is constantly changing and evolving so it is important to find a way to stay educated on the latest trends. The simply answer is stay engaged and aware of trends and developments.
Search Engine Marketing is an essential component of any online business owner’s business plan. Understanding the impact search engine marketing can have on your bottom line and taking active steps to not only optimize your site but to take advantage of all the tools technology has to offer is critical for your success. Clearly, finding and hiring an effective and accomplished Search Engine Marketing Company is a logical and advisable step.
A properly optimized site can land you on the first page of search engine results for precisely those keywords and phrases that are the most relevant for your business. The resulting increase in traffic and conversion optimization will lead your business towards the success you are looking for.
Is this what you seek? Contact us today!
Durango Songwriters, BFI Fest, Variety Summit, CMJ 2010, Billboard Conference, Highlight October Media and Entertainment Industry Networking Events
In Cannes, the annual MIPCOM event is known among industry professionals for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms. At this year’s event, which runs through October 8, “The Connected Experience” showcases trend-setters and innovators in the industry that will provide unique perspectives on how they see the new digital future unfolding, and in “Engaging Your Audience Through Social Media”, Facebook’s Joanna Shields will share her vision of future business models for Facebook content.
Now in its 15th year, Durango Songwriter’s Expo is a bi-annual musical event held in Colorado and in Santa Barbara, wine country. The October 7-9 event in Broomfield promises golf enthusiasts among its songwriting workshop participants a 27-hole championship golf course, as well as the Mokara Spa for use of massage, body treatment, sauna, fitness room, steam room and inhalation room. As usual, Expo enrollment is limited to 200 participants to provide greater attention from the music industry professionals conducting the sessions.
At this year’s Chicago International Film Festival, October 7-21, ‘Stone’, directed by John Curran, with Robert De Niro and Edward Norton, will be screened, and following the screening VIP ticket holders will be treated to a reception with a full bar and appetizers at theWit Hotel. The Awards Night on October 16, features cocktails, hors d’oeuvres and an awards presentation honoring this year’s winning filmmakers in the Main Competition, New Directors Competition, Docufest, Short Films, and Intercom competitions, set in the Pump Room of the Ambassador East Hotel.
ShowBiz Expo is the annual event held on both West Coast and East Coast presenting many opportunities to network, build contacts, and be cast in upcoming productions. This month the show is in New York for one day on October 9. Auditions at ShowBiz Expo have a limited number of appointments available and must be made at Casting Registration upon entering the Expo. A VIP networking after-party, with open bar and hors d`oeuvres, follows the Expo event.
In 2008, the Registry of Official World Records (Record Holders Republic) USA & UK, declared Bass guitarist Jayen Varma of Cochin, India, the world’s fastest for that year. And the guitar master has carved out new areas of achievement as a slap bass innovator (for instance using hard plastic tubes on fingers) in the Indian Tabla style. Upcoming workshop performances will give the public a chance to view the master in performance and instruction, on October 9 on Willingdon Island, with classical vocals and Mridangam, and on October 16, in Malabar, Calicut, with classical violin and drums. There will also be a special experimental session with the mandolin master, U. Shrinivas, in the third week of the month, but complete details are as yet to be released.
Content & Communications World, in New York, October 13 and 14, is a conference and exhibition for media, entertainment and communications technology. CCW presents business solutions for content creation, management and delivery, along with a range of satellite, fiber, and IP communications solutions. Folded into the CCW agenda are: HD World, SATCON and 3D World conference and expo, which can all be attended free of charge for pre-qualifying industry professionals. Visitors can stop by SocialSphere to chat with a media relations specialist about maximizing social media tools for their business, get tips and tricks for Twitter, Facebook, Linkedin and more.
Established in 1933, the British Film Institute (BFI) promotes understanding and appreciation of film and television heritage and culture through a range of activities and services. This years marks the 54th BFI London Film Festival, running October 13-28 in South Bank. BFI also runs the London Lesbian & Gay Film Festival, and publishes the monthly film magazine Sight & Sound, a wide range of books on film and television, including criticism, theory and history, as well as popular companions to individual film titles.
The New Orleans Film Society hosts the 20th Annual New Orleans Film Festival, Louisiana’s preeminent film event. Both established and emerging filmmakers gain media exposure, connect with the region’s diverse audiences, and participate in this anticipated event. A Patron Party and Opening Gala happens October 14 at the Eiffel Society on historic St. Charles Avenue, with food by Chef Ian Schnoebelen, specialty cocktails by Mixologist Alan Walter, and music by Sasha Masakowski & Musical Playground, and Treme Brass Band.
]]>
Established in 1981, the Hawaii International Film Festival (HIFF), running October 14-24 in Honolulu, is dedicated to the advancement of understanding and cultural exchange among the peoples of Asia, the Pacific and North America through the medium of film. HIFF presents features, documentaries and shorts from Asia made by Asians, films about the Pacific made by Pacific Islanders, and films made by Hawai`i filmmakers that present Hawai`i in a culturally accurate way. HIFF also conducts seminars, workshops, special award presentation receptions with participating Asian, Pacific and North American filmmakers. HIFF is the sister festival of Shanghai International Film Festival (SIFF) and Shanghai Media and Entertainment Group (SMEG), and an official partner with Academy of Motion Picture Arts and Sciences (AMPAS) for Oscar Night America. Free public screenings are held on the beach in the evening.
AniMiami, October 16 -17 in Miami, is a conference/festival whose mission appeals to large numbers of students and professionals of animation and computer graphics. A job fair will be held the first day of the Conference only — Saturday, October 16. Candidates will have the opportunity to sign up and interview with national and local animation and VFX companies looking to fill full-time, part-time, freelance and internship positions. Pre-selected students will have an opportunity to pitch their stories, ideas and projects to a panel of industry professionals from studios and TV networks. A kick-off party will be held at The Newsz Lounge.
An October 18 Variety Entertainment and Technology Summit in Santa Monica, co-produced by Variety and Digital Hollywood, has in-depth discussions and networking focusing on the top business issues facing technology in entertainment today. After a welcome and introduction by Variety Publisher, Brian Gott, former Chairman and Chief Executive Officer of Walt Disney Company, and Founder of The Tornante Company, Michael Eisner, delivers the opening keynote. In one featured break-out event, there is a competition between various content providers competing for people’s TV viewing time. The Producers Guild of America and Variety host a joint panel in another featured session. A poolside cocktail reception closes the days event beginning at 5:30 pm.
The sprawling CMJ 2010: Music Marathon & Film Festival arrives in New York City, October 19-23. CMJ Network connects music fans and music industry professionals with its music offerings through interactive media, live events and print. Among other things, This year, industry leaders from the worlds of gaming and music will gather at CMJ to celebrate the launch of CMJ Play, a celebration and exploration of the intersection of music and gaming, will take place Wednesday, October 20, at NYU’s Kimmel Center and in conjunction with NYU’s Music Video Game Research Project. And because some things should never change, The CMJ Artist Lounge at PureVolume House returns for 2010. As the central hub for CMJ the Artist Lounge provides a space for artists and press to interact and rest in between shows which are conducted at a multitude of venues, screenings, and panels. The lounge will also offer samples and giveaways from a variety of sponsors, along with refreshments.
Casual Connect Kyiv, from October 20-22 in Kyiv, brings together talented and knowledgeable experts in the casual gaming field to further the casual games industry through networking and learning. Casual Connect is the educational component of the Casual Games Association, the international trade association for casual games professionals. Casual Games Association Events are events for the casual games industry with usually over 3,000 professionals attending Casual Connect Events each year. A Disco Bowling Party at Club Chameleon happens on October 21 of the expo.
Through red carpet premieres, black-tie society galas, exclusive industry cocktail soirees and chauffeured antique Bentleys and limos, the Beverly Hills Film, TV, and New Media Festival will celebrate authentic Old Hollywood glamour, combined with an updated twist of the emerging technology of today. The festival’s events, from October 21-24, include a black-tie opening night gala, panels, pitch sessions, gifting suites, film premieres, television content premieres, new media exhibitions, cell phone movie premieres, networking and entertainment industry mixers, and those red carpet events.
The International Filmmaker Film Festival, in Broadstairs, October 25-28, celebrates popular independent and studio films from the global film industry, while promoting opportunities for the business of film, and hosting special hospitality events and courtesy leisure activities. In addition to the filmmaking workshops, screenings of independent films will include many of the filmmakers in attendance for Q&A sessions following each screening. An exclusive screening of a digitally remastered ‘Dirty Dancing’, with the late Patrick Swayze and Jennifer Grey, is set to open the festival, with proceeds benefiting the Demelza Children’s Hospice and the Pilgrims Hospice.
SMPTE is an industry association, and standards setting body, providing education and technology information to the motion imaging industry, focusing on content – creation, management, distribution and display. From October 26-28 the SMPTE Annual Tech Conference & Expo draws technology professionals from the media content business to Hollywood. This year’s event provides a welcome reception in the exhibit hall, various technical workshops, a technology-focused exhibit hall, a high profile Industry Luncheon, the association’s Honors & Awards Reception and Ceremony, and many networking opportunities.
The Hollywood Reporter / Billboard Film & TV Music Conference is an anticipated annual event. New additions to the format this year when the Conference runs October 27-28 in Los Angeles, allows participants to submit a demo to music supervisors for a chance to receive feedback on their work live from the stage. They can also get one-on-one facetime with film/TV music decision-makers and influencers, and win a chance to meet with the director of an indie film and score their feature. A “Publishing 101″ session, offers a primer on the basics of publishing from how to make money with placements in film and TV, to the administration of catalogs. Conference closes with a networking cocktail reception.
The Association of Film Commissioners International, an official professional and educational organization for film commissions that assists its members with feature, television, commercial, industrial and stills production throughout the world, is hosting Cineposium 2010 to explore the sweeping impacts of the digital revolution and new global producers on the industry. The theme this year in Universal City, October 30 through November 2, is to look at the transition from film commissioner to media commissioner, which encompasses many new roles and responsibilities. In contrast to previous years, and to underscore the need to anticipate the changes to come, Cineposium hosts general sessions designed to equip attendees for success.
The above events are only a sample of what is fully listed. Complete details are on the “Media, Entertainment and Performing Arts Industry News and Events” page which now has a language translation button to convert its contents into any chosen language. The companion video news summary can be found on the podcast blog as well as on the most popular video sharing sites. A look ahead into November’s event dates can help you get ready for the American Film Market, on November 3-10, and American Film Institute Fest, November 4-11, both in Los Angeles. Follow the posting of the news summary on Twitter. Streaming video can now be played directly into your Real Media Player, and your Windows Media Player. Past video from the monthly video news summary is archived on the Free Home Video Showcase which now serves as an archive for all past video presentations but without the audio news narration.
Find More Media Relations Articles
Posted in media relations | 2010, Billboard, Conference, Durango, Entertainment, Events, Fest, Highlight, Industry, Media, Networking, October, Songwriters, Summit, Variety | Leave a commentOnline College Degree In Media Art
Online college degree programs provide students with the freedom to attend class anytime; day or night, during any kind of weather, from anywhere on the globe as long as they remain connected to the internet.
A degree in media arts is the first step towards a career as a multimedia artist, animator, audio and video equipment technician, or a similar position. The classes include arts technology, digital media, animation, multimedia software development, digital imaging, music systems programming, and other media related courses.
With the arrival of the digital age, art careers have gone beyond the traditional roles of illustration and drawing. A degree in media arts may be the way to trigger ones career aspirations; it’s like a ladder to better things.
In the program the student will learn how to portray moods and ideas through various forms of digital media like film and television. Other forms of media, like communications and journalism, are also incorporated into the program. This degree program teaches the student about all aspects of creating media such as digital video, computer animation, audio landscapes, and the like. The student will learn about advanced concepts in digital media, such as how to create realistic three dimensional computerized environments and how the human brain interacts with digital content.
]]>
Media Art colleges help students develop important job skills like creating storyboards and utilizing advanced 3D animation, and other digital applications. Jobs in the media arts are available in television, movies, video games, Web site development, commercials, marketing and more. Competition for these jobs is intense, so a college degree will improve one’s chances greatly.
Upon completion of the Media Arts Degree program, the student should have the skills to direct and produce a film or television program and they should also be able to deliver a message and convey a mood or idea using computer animation and visual technology.
The program can help the student to advance his or her knowledge in the broadcast field and learn to tell a great story behind the lens of a camera. This practical, real-world program focuses on the creative, technical and business aspects of the industry. One will also explore lighting, audio for video, television studio production and nonlinear editing.
Possible courses for a student taking a Degree in Media Arts could include Drawing, Design Communication, and Sound for Film, Digital Film Intensive, Studio Photography, Photojournalism, Television Field Production, Audio Production, and Digital Skills.
Find More Media Relations Articles
Green Public Relations: Boost Your Brand, Boost Your Stock Price
With all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques…
How important is it to engage in green public relations? Quite… Consider that a survey revealed that four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. The survey also indicated that fifty percent say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products.
Just about every company is trying, one way or another, to go green and eco- friendly. And to let the public become aware of this and improve the standing of the company, companies employ green public relations. Companies could go as simple as recycling things from items of daily operations. Or it could be water and air purification. There is also the appropriate solid and waste management that could really help out with the surmounting pollution in our planet. Of course, reducing one’s carbon footprint by encouraging the use of mass transit and bicycling to work are programs worth considering.
]]>
Going green and employing green public relations tactics is vital to the success of any business given the current marketing trends. If your company does not currently have a green public relations strategy you could be losing customers.
Thus with green public relations the public is made aware of the direction traditional consumer enterprises are moving towards greener operations. For clean tech companies, green public relations will elevate the consciousness of the public of the expertise and technologies that could mitigate global warming. There are also applications for cleaner, potable water and conserving energy.
For companies wanting to get the best enhance their image, look for a PR firm specializing in green public relations. You want a firm that has a track record of providing good exposure and bringing a high return of investment for your company’s green public relations needs. With the changing times, mere traditional public relations are not enough. Going further on to the cyberspace connection and knowledge there is on creating a name for the company is one quality your company should look for in a green public relations firm.
Find More Public Relations Articles
Talking to the Media: Who?s Afraid of the Big Bad Wolf?
Not in my world. The media are just like any other people. They respond to the same things we all respond to – manners, good communication, ability to tell them what they want to know and the understanding they need of their time. And you have to know the rules of engagement. You would never talk to an 80 year old war veteran the way you would to a teenager.
Working with the media does take some research. You also have to understand what each journalist you want come in contact with is interested in, what they write, blog or talk about, what their passions are and how they portray the people and companies that they write about.
It is like any other client. You know what your clients’ needs are. And you know the difference in what you can say to one client in comparison to a completely different client. You know their go buttons and probably know what turns them off as well.
]]>
So think of the media as your client. They are individuals that are like anyone else. You are dealing with an individual who is then communicating to the masses. Ah ha – that is what you think! There is no such thing as the masses. You didn’t know that?
Every media outlet has a target market. No one communicates to the masses. So not every media outlet is going to be right for you or your company. Get to know who writes about your industry, read their articles, listen to and watch their shows, learn their style. And figure out WHO they are speaking to. KNOW their target market. Get educated on what they deal with on a daily basis. And then when you do get the chance to talk to them treat them like a human being and not a receptacle for your promotional message.
How would you like to be pitched every time someone spoke to you about topics you could care less about? What if no one ever asked you if you had time to listen to what they had to say? What if no one ever listened to you and only talked about what they wanted to talk about? What would you do?
So the media is not the big bad wolf. It is just that companies do not take the time to craft their own message, and do not learn the rules of engagement for dealing with the media. And they suffer the consequences as a result. Media relations is just that – relations. It takes knowing people, knowing how to predict what different people will do and being able to guide and control the media message to secure a larger market share.
So, who’s afraid of the big bad wolf?
Find More Media Relations Articles
Social Media Marketing Plans are Big Business!
<!– @page { margin: 2cm } P { margin-bottom: 0.21cm } –>
Why have a Social Media Marketing Plan? In this day and age its not uncommon to hear the term “social media” infact many business owners are honing the new internet based platform as a easy marketing mechanism. If you are a business owner/entrepreneur it is important to have a strong Social Media Marketing Plan as a part of your advertising/marketing to rapidly increase the exposure of your business. Without a plan, you may find yourself floundering in the mass universe of Social Media!
Entering the Social Media field without a plan is business suicide. You’ll find hours of wasted time, no traffic increase, no one will care, and no one will listen, …I’m sure you don’t want that now do you?
Creating a Social Media marketing plan is the best thing that you could do for yourself when battling the social media market, and believe me, it’s a jungle out there! 
First off, you want to know how to use your social mediums, twitter, facebook, myspace, they’re all different and have their own sense of flow and movement. You will want to equip yourself with knowledge of social media training…So here are some tips!
Brand Yourself. In most cases, 9 out of 10 times your brand is YOU. So the best thing that you can do is be yourself on social media websites. People want to buy from people, not products, not cute little animated pictures of kitties…. they want to get to know you, and your smile, and your name. So be yourself, post a great picture up of yourself, make it engaging, and fill out your Bio’s. Be honest, but be appropriate and position yourself as an expert in your field.
]]>
Next, know your Social Marketing Goals.
Are you trying to bring awareness to a certain product? Perhaps Build excitement? Or traffic? Or are you trying to increase leads or subscribers? Maybe your goal is all of the above..
Now that you know what your purpose is on your Social Media sites, your now minimizing lost time browsing and wondering, and meaningless chatting…So Congratulations, you are one step closer to success 
. So, *ahem, how are you going to measure your social media success? I bring this up because if you can’t measure your goals to meet them, then your kinda kicking yourself in the foot before you even begin… and we really don’t want that!
Are you looking for blog comments? stronger conversions? More subscribers? MARK YOUR GOALS! – and celebrate when your reach them with personal milestone rewards
**Side Note: Always reward yourself when you hit a goal, Rewards will keep you motivated to keep you going and give you a sense of fulfilment.**
On Social Media Sites, don’t forget to be yourself! I cant stress this enough!!! People want to get to know people, not what your selling, they want to know you! Its SOCIAL Media. So network and start making friends, and get to know your client, where they hang out, make information available for them, but do not harass them, and do not spam them. People HATE that! I know I do!
When your building a Social Media Marketing Plan, if your truly interested in seeing outlandish success, team yourself up with a strong network of marketing coaches, mentors, and apply yourself to a definite marketing program that will not only teach you the best strategies to Social Media Success, but will also teach you the strongest strategies to building your brand and getting your name known in the vast world of the internet using such tools as keyword research and SEO. Marketing programs like iMMACC are the best, where you are coupled with a strong marketing educational program, and mentors that work with you, and that are geared for your marketing success.
There’s networking, there’s spamming, and then there’s Social Marketing.
BUY THIS PACKAGE NOW! “7980″ All packages include the following: BUSINESS KIT Start-up sales kit: * Folder for presentation * Video Presentation CD * Insurance Certificate * Scholarship Certificate * ATM application form (BDO) * ID application form ATM REGISTRATION FORM The ATM will be used for your daily and monthly income. WEBSITE/WEBPAGE Your own account in AIM Global’s computer system that monitors all your and your group’s successful sales transactions. TECHNOLOGY SERVICES Real-time internet-based access to your account 24/7. All members enjoy the following benefits: DISCOUNTS Enjoy 25% lifetime discounts on all AIM Global’s Products. PERSONAL ACCIDENT INSURANCE (by MAPFRE INSULAR) * Php 200000 – Accident Insurance * Php 50000 – Unprovoked Murder and Assault * Php 10000 – Medical Reimbursement * Php 10000 – Burial Assistance FREE MEDICAL CHECK UP [Click here to see affiliated clinics and hospitals] TRANSFERABLE SCHOLARSHIP Choose from our 300+ affiliated schools nationwide! This scholarship program may be given to anyone you know. [Click here to see affiliated schools] GLOBAL BUSINESS Enjoy the privilege of being an independent distributor and have your own GLOBAL BUSINESS with six (6) major ways to earn through the AIM Global International Expansion Program. Contact: Jomar Rodriguez aka “pie” 09166449870
Video Rating: 4 / 5
Related Marketing Plans Articles