New York City Public Relations Trends-Anna Martinelli
It should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations.
First, New York City public relations professionals are no longer simply content-pushers; they are now content-generators. Instead of depending on reporters to write stories about their clients, New York City Public Relations professionals are putting their own pens to paper, so to speak. New York City public relations firms crank out newsletters, white papers, case studies, research, and journalistic articles. They tweet, blog, and post to facebook like it’s going out of style. New York City public relations firms are finding that they absolutely must reach out to audiences through a variety of avenues and they must always generate content that is interesting, well-written, and tailored to the medium. New York public relations firms are now assuming responsibilities that were once coveted by marketing and advertising agencies. They are also serving clients in ways that extend beyond traditional media campaigns, such as helping them improve their internal communications.
]]>
Those working in New York City public elations know that it is harder than ever to manage a client’s reputation. The explosion of social media channels has made it much easier for audiences to talk back and influence one another’s opinions by circulating information- both good and bad. It can be very difficult to separate unflattering but accurate press from petty slander and New York City Public Relations professionals must be able to recognize that they will never be able to act as true content gatekeepers. Instead, they must accept that reputations are volatile and focus on developing skills pertinent to crisis control and effective communication with their clients.
On the upside, social media sites and applications have proven invaluable to New York City Public Relations professionals when it comes to understanding their audience and communicating ROI to their clients. Social media platforms enable New York City public relations specialists to achieve levels of consumer contact that were unheard of only a few years ago. Social media platforms make it easy to measure engagement, gauge brand awareness, and solicit feedback from consumers and other individuals that are critical to their client’s success. Given that it is now so easy to quantitatively assess and compare public relations campaigns, those working in New York City public relations are also being held to increasingly elevated standards of accountability.
Everyone in the corporate world must be aware of these New York City public relations trends, for they hold implications for nearly every business sector. As instant, widespread communication becomes increasingly commonplace in everyday life, a great deal of attention must be paid to the instigators and managers of this dialogue.
Related Public Relations Articles
Posted in Public Relations | 
City, Martinelli, Public, Relations, TrendsAnna, York | 
Leave a commentGreen Public Relations: Boost Your Brand, Boost Your Stock Price
With all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques…
How important is it to engage in green public relations? Quite… Consider that a survey revealed that four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. The survey also indicated that fifty percent say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products.
Just about every company is trying, one way or another, to go green and eco- friendly. And to let the public become aware of this and improve the standing of the company, companies employ green public relations. Companies could go as simple as recycling things from items of daily operations. Or it could be water and air purification. There is also the appropriate solid and waste management that could really help out with the surmounting pollution in our planet. Of course, reducing one’s carbon footprint by encouraging the use of mass transit and bicycling to work are programs worth considering.
]]>
Going green and employing green public relations tactics is vital to the success of any business given the current marketing trends. If your company does not currently have a green public relations strategy you could be losing customers.
Thus with green public relations the public is made aware of the direction traditional consumer enterprises are moving towards greener operations. For clean tech companies, green public relations will elevate the consciousness of the public of the expertise and technologies that could mitigate global warming. There are also applications for cleaner, potable water and conserving energy.
For companies wanting to get the best enhance their image, look for a PR firm specializing in green public relations. You want a firm that has a track record of providing good exposure and bringing a high return of investment for your company’s green public relations needs. With the changing times, mere traditional public relations are not enough. Going further on to the cyberspace connection and knowledge there is on creating a name for the company is one quality your company should look for in a green public relations firm.
Find More Public Relations Articles
High Tech Public Relations: Still About Making Connections
Effective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others.
Today’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a high tech public relations campaign, you need to consider an firm that knows how to connect you company with these audiences through a combination of traditional PR and Web-based approaches. Whether it’s contacting a journalist via Facebook, harnessing client resources to comment on blogs, or building content for one-off stories, your high tech public relations program should strive for ongoing engagement.
Hi tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With competition in every hi tech sector fierce, all hi tech companies have the need to employ a consistent high tech public relations strategy.
]]>
Whether your hi tech pr niche is aerospace, biotech, energy, information technology, instrumentation, nanotechnology, nuclear physics, optoelectronics, robotics, telecommunications or electrical engineering, your high tech public relations team should own that media space.
Proactive high tech public relations should create news, not just get it reported. Hi tech public relations should place news breaking stories covering the launch of a new service offering, improved technology or social media application. High tech public relations efforts should also extend to corporate news, such as staffing announcements, product availability and profitability reports.
Generating consistent and positive exposure is essential for high tech public relations firms. There are many niches in the hi tech sector. Make sure your high tech public relations team targets the right publications that will reach the audience you seek.
Partner with a high tech public relations firm whose high tech public relations strategies include making it a priority to generate exposure for the bright minds on your staff. These high tech public relations tactics can include placing op-ed articles, interviews and guest contributions by experts with for news and trends, including the unique science and benefits of your hi tech service.
Related Public Relations Articles
Posted in Public Relations | ABOUT, Connections, High, MAKING, Public, Relations, Still, Tech | Leave a commentWhat Kind of Things Can a Public Relations Firm Do For Your Corporate Business?
A company’s success can hinge on the relationship they have with the public and how they are perceived in the media. Some companies choose to try and handle all of these matters from the inside with their own PR department but others feel the need to enlist an outside service to ensure that all matters of public view and perception are handled by highly trained professionals.
A good public relations firm can take your businesses success to levels you never even imagined, but the question on many CEO’s minds remains, “Will the results obtained from enlisting an outside PR firm offset the cost we have to pay for the services?”
What can a PR firm do for You?
Establish Relationships
The key to success in any business is developing and maintaining solid relationships, not just with your clients, but with investors, vendors and employees. Most of the time an in house PR department can easily grow and maintain the relationships with customers and vendors, but it gets much more difficult for an inside department to handle relationships with vendors and especially other employees.
An outside firm can readily handle all of these relationships impartially, with only the company’s best interests in mind. This almost makes the company’s investment in an outside firm worth it without even considering all of the other positives they can offer – happy employees and investors make a much more productive work place and in turn can really drive the profits and, therefore, the success of the business.
]]>
Save you Money
It may not look like it at the outset, because the initial investment of enlisting a public relations firm can be reasonably high, but hiring an outside firm to handle all of your public relations can save your corporation a good deal of money in the long run.
Without a PR firm to do at least some of the work involved in overall company public relations, your corporation would need (depending on the size of the company) at the very least one, most likely several, full time employees. The hourly wage paid to these full time employees may seem like peanuts when compared to the dollars that would be paid out to a public relations firm, but when you factor in the benefits, paid holidays, paid vacations and overall annual salaries of these employees your corporation could end up saving thousands and thousands of dollars a year by hiring an outside public relations firm.
You can use the services of a public relations firm when you need them, and forego the services when you don’t. It’s not as if a member of the firm will be in your office collecting a paycheck – you pay for the services that you use and nothing more.
Diversity
A good public relations firm can often offer you much more than what used to be considered the basics of good PR. Many public relations firms today can offer everything your PR department and your marketing and advertising departments can do and more.
By enlisting the services of a good, reputable public relations firm you can effectively turn your own office into a lean and mean machine. You won’t have to cross train employees to take on roles that they are not comfortable or experienced with – your sales force won’t have to be concerned with any phase of marketing or advertisement. Your valuable sales staff can get focused on what they were trained to do – sell, while a PR firm takes care of developing the relationships and public perceptions.
Emergency Services
A public relations firm can bail you out of trouble in the event of a PR emergency. PR firm representatives are trained to handle all types of scandals or problems that crop up and can affect your corporation’s image in the public eye. Press releases can be quickly written and submitted and press conferences can be put together in short order to ensure that your company keeps its positive reputation with all of your current and potential clients, investors and employees.
Whether you decide to enlist an outside public relations firm to handle any or all of your company’s PR or marketing, solid relationships are the cornerstone of your company’s success. If you don’t have a rock solid PR department, than hiring a public relations firm could be the best decision for your company’s future.
Posted in Public Relations | business, Corporate, Firm, Kind, Public, Relations, Things | Leave a commentThe Difference Between Public Relations and Marketing
By Darrell L. Browning
Many people confuse public relations and marketing, yet they are two very distinct things. Marketing connects products or services to a particular group or audience. This allows tailored approaches and makes it easier to measure results.
Public Relations are about building and maintaining relationships–truthful, honest connections between your organization’s internal and external stakeholders. Public relations should help set the tone of your company. Public Relations, like marketing, should be managed communication. At BrowningLaFrankie, we describe Public Relations as the art of identifying, establishing and maintaining mutually beneficial relationships with the media, the community, your customers, employees and others.
]]>
Ironically, Public Relations suffer from its own public relations image.
Although public relations professionals are often seen as simple party planners, Public Relations can–and should–play a central role in any organization. Public Relations should not simply be viewed as a tool to promote good things about the company–bad things happen too. The key is honesty.
Your company’s image should stem from reality. From that, develop powerful messages that resonate with all audiences. In today’s information age, organizations need to recognize Public Relations should be on the leadership team–not simply relegated to plan a ribbon cutting, write a press release or respond to a crisis when they haven’t been in the Boardroom.
Public relations professionals should also serve as opinion leaders when it comes to corporate communication–helping identify, create and direct strategic messages. Ideally, public relations professionals serve as a liaison between your company and those with a stake in your organization.
Tragically, many companies take an axe to Public Relations staff when budget problems arise. Big mistake. Studies have repeatedly shown that successful companies prepare to emerge from economic downturns—and Public Relations are an integral part of that process. We recommend enhanced communication between company leaders and public relations personnel who will–you’ll see– earn the support of the leadership team.
For more information see http://www.browninglafrankie.com.
©BrowningLaFrankie 2009
Related Public Relations Articles
Public Relations Jobs
In this article, I will describe the career profile of public relations jobs for you since an increasing number of people are opting for jobs in public relations.
Career profile of jobs in public relations
In public relations careers especially in small organizations, the PR personnel directing public relations or handling an individual’s publicity or public image, often has to deal with the job’s every single aspect which can be quite stressful and involves huge responsibility. These kinds of PR personnel have to conduct research, make planning, contact people and also prepare or supervise the preparation of materials that have to be distributed.
Another job of theirs is to offer support for marketing people by handling sales promotion or advertising. In contrast, the most important public relations officer in large corporations is usually the vice president who often sits down with the other executives and develops policies and overall plans. Public relationists in PR departments are employed for researching, writing, preparing materials, responding to queries and maintaining contacts.
]]>
Some other roles in public relations careers that employees have to play are contacting media people who will broadcast or print the material prepared by PR personnel of a company, drafting of press releases, arranging press meets and so on.
In public relations employment, an employee has to prepare magazine articles, newspaper stories, television or radio or new media special reports and releases. Work in public relations departments means preparing ,say, a press release, the subject matter of which might be description of an organization, the role it plays in its community and the kinds of positive policies it has spearheaded for employees.
Just to give you an example, a press release might revolve around the description of a public issue, like the environment or energy or health and what methods and lines the organization has adopted to advance that particular issue.
In public relations employment, PR personnel also have to perform the duties of crisis management.
Often negative things occur, such as, due to some kind of accident or explosion, there are losses of lives or workers are injured in factories – such industrial accidents are very common. The oil spill in the Gulf of México that has caused widespread environmental damage and is being billed as an ecological disaster and which has crippled the fishing industry in 5 coastal states in southern USA is a case in point.
Under such crisis circumstances, a PR specialist will act as the company’s spokesperson; deftly handle media questions or vicious media attacks; state the company’s position on how it is treating or handling the accident and maintain the company’s positive public image.
Most politicians hire specialists in public relations jobs to portray poor public approval rating in positive lights.
Finding Jobs in Public Relations
Jobs in public relations are one of the highest paying jobs but then again being able to get a job in some big firm or organization as a public relation employee is a very difficult job. Building up your own portfolio and thereby increasing your chances of being hired will help you secure your position. A master’s degree in some communication subjects or its equivalent is necessary for this PR jobs. When you apply with some experience it of course improves your chance of going forward faster and more correctly. However, what actually public relations is a very trivial question. As the field, itself means lots of work and responsibility.
Employment in public relations
When you are considering getting a job in the public relation sector. It requires many communication skills to actually help you stay there longer. There are various means of freelancing when you are considering jobs in PR. Develop your skills over the few public relations freelancing that you will be doing, with time you will be able to get a lot of experience as well as have full confidence over your own communication skills. This will help you support better when you apply for jobs in public relations.
]]>
Work in public relations
Working in public relations means handling many responsibilities in a wholesome way. Though you have to have a specialized degree to get a job in this field but then having immense, knowledge of everything that is going on around you will help you score better. A PR professional finds his/her demand in almost every field of the society. They always represent the company, through them the company actually tries to keep in touch with the people. Right from keeping the relation of the employees and the management strong to actually looking towards maintaining good relation with the customers is all part of jobs in public relations.
Public relation professionals
As a professional in this field, it is very important for you to be able to dedicate odd hours. It might be that you will have to travel a lot as well. Jobs in public relations demand odd working hours and lots of hard work. You might have to attend ten clients in a day but then also you will have to put your best foot forward for all of them. You will have to bring out all your skills and be able to persuade and sell to the people. Be it simply representing the company or simply selling something on behalf of the company everything is included in your job. Talk and impress people to be able to make your company reach new heights.
Being tactful is the key to success for jobs in public relations. When you are handling such a job, you have to be very smart in handling the people better, getting ready to face in situation. It is very vital to be able to face crises that will thereby make you stronger and at the same time more professional. The more you become prompt the better it is for you in this field. Managing the face of the company even in times of crises will prove your true worth as public relations professional.
Related Public Relations Articles
Career in Public Relations
Handling the masses and conveying the right message to them, with the use of right medium is the motive of each and every organisation these days. Whatever service or product, a company offers, is for the end use of a particular set of target audience. Every one aims to reach its target audience with utmost precision and accuracy. Brand image or the overall presentation of the product, needs to be perfect in front of the target audience. It should be a flawless presentation, designed according to the interest of the audience. All these duties are performed by special personnel employed in the department called public relations in most of the organisations. The craze for the public relations as a career is growing at a great pace and more number of students can be seen opting for this course.
The students after doing their graduation in English Honours or mass communication are generally seen opting for post graduate courses in public relations. Public relation is a career field, which trains the students, to deal with the target audience and mould the message according to their interest. This involves the use of the best medium of communication, so that the message reaches the target audience in an intact format and makes the required effect on them. There are many in India, which provide courses in Public Relations and train the students with respect to trends of the industry. Most of mass communication, management or journalism colleges in India provide courses in public relations.
]]>
Few of the colleges in India, providing , are:
v Xavier Institute of Communications, Maharashtra
v Makhanlal Chaturvadi National University of Journalism, Bhopal
v Bhavan’s College of Communication and Management, Hyderabad
v Bhavan’s College of Communication and Management, Mumbai
v Symbiosis Institute of Journalism and Communication, Pune
v Narsee monjee Institute of Management Studies, Mumbai
v Indian Institute of Mass Communication,, New Delhi
v Sardar Patel College of Communication and Management, New Delhi
v YMCA, New Delhi
v Bhavan’s College of Communication and Management, Chennai
Admission to these colleges is through an entrance exam, which tests the students on the basis of their communication, comprehension, presentation, general knowledge and analysing skills. Students applying for the course of public relations are required to have great communication skills, and analysing ability. Handling critical situations, where the name of the company is at stake, are the main areas, where the role of public relation comes. The students must be very extrovert and should have the journalistic qualities, nose for news and should possess a vigilant attitude towards different things. He should have the ability to form positive relations different people, related to his work. Word of mouth, is a communication process, which the PRO needs to control and mould into his benefits. His main responsibility is that the image of his organisation is portrayed well in the society and they have an edge over their competitors.
Handling the outer as well as the inner public of the company, forms the duties of the public relation officer. The students doing the public relations course, needs to be very interactive and must be able to relate things well, so that to come out with a positive connect of the things. It is a field, which involves a lot of management procedures, which directly or indirectly relates to the handling of the image of the respective brand and conveying its message effectively to the target audience. The increasing competition and the dependency of people on media for gaining information, has lead to the increase in demand of the public relation professionals in the country. Also, public relation is an ever-growing field, and has already seen a great growth graph in the foreign countries, which again motivates its use in the Indian and the global scenario.
Public Relations Jobs ? How to be Effective in Public Relations
Every company or business needs to promote their establishment so that they can get more business and result in their development. Also, all these establishments also need to promote themselves with financers and sponsors so that they can get the proper finance to start their new courses of development. Both of these conditions are the specifications for which the company has to have a public relations departments department. This is also the reason why public relations jobs are very popular amongst people. It is because they are so common and they are a necessity for every small business, big enterprise or even individual ownership.
PR stands for public relations. As the name suggests, the job entails that the personnel should have the necessary qualities to link or relate to the public that they want to advertise or promote their products to. As such the target customer group definitely falls under the category of this kind of public. What is also interesting to note is that the financers or the promoters also fall under the category of public when it comes to public relations of the company. This is specifically why the public relations department personnel have to relate to the customer while they are making a sales pitch. They also have to relate to the financers when they are promoting their product and the reason why the product should be launched in the market.
It is necessary for this type of job, which the person has marketing abilities but the most important specification for this job is people skills. There are also a variety of degrees and courses available for the field nowadays. Everyone who wants to start their career in this field can always opt for this opportunity to train themselves in the field and its nuances. However, as much as one qualification are necessary for this job, the experience required for the job is also very important and sometimes on job training is more beneficial than any course or degree whatsoever.
This is why many companies offer this type of training at entry level public relations jobs. Public affairs jobs also fall under the category of PR jobs. The personnel who are interested in moving up the ranks in this department have to be very persistent with their training and also gather qualifications such as a management degree in public relations or they should opt for public relations internships.
Public relations jobs are so versatile that they are not bound to any particular field. Every company working in any kind of field needs to have a PR department so that they can promote themselves and their product. Fashion PR jobs include the personnel to relate to the media in which it is necessary to publish and promote the products of the fashion house or the fashion department. It is necessary for the PR personnel to know about the nuances of the media as well because they have to constantly interact with them in the course of their job. The Internet, local newspapers and the local cable channels are excellent sources of information when it comes to finding the perfect PR job.
Sara and Genevieve live on opposite sides of the USA and share countless phonecalls to keep tabs on their workaholic bosses. When Sara and her boss move to the East Coast, a chance meeting with Genevieve sparks an attraction that had long been boiling beneath the surface. A spunky, intelligent comedy from Gianna Sobol and Rachel Chapman, starring Summer Bishil (The Last Airbender) and Sienna Farall (True Blood), with music from Hello Stranger. Catch the film on HERE COME THE GIRLS 3, the DVD, from Amazon.co.uk, or on VOD at peccadillopod.com!
Video Rating: 4 / 5
Public Relations Agency- the Best Way to Popularize One’s Brands
The modern corporate sector stands on many pillars. These pillars support an organization for the better performance. These pillars generally are defined as the public relations, staff welfare, quality control and maintenance etc. The organizations keep a track of their progress and are very much concerned about their public appearance. This is why the staff and other workers in an organization are considered as human resources and are given good benefits. The human resources and other resources are very valuable for the companies and these are considered as their assets. The public relations of the corporate sector and other companies play a very important role in keeping their appearance in the general public. The public relations are generally maintained by the public relations officers and their team. The public relations officers usually have a team of 4 to 5 persons who are well educated and trained. Their professional behavior helps to keep the image of the company clean and this in turn helps the company. The public relations officers are well experienced professionals and have a strong impact in the local government and authorities. This helps them to get clearance on any legal formalities or procedures. The team of the public relations officer issues press release and other notifications for the company staff and for the other people who are not a part of that particular organization. This helps the company to get a good impact of their product launches and annual, half yearly or quarterly performances. As the stake holders of any company are very much aware of the position of the company in the local and international share markets. The annual performance of the company is generally issued by the public relation officers.
The public relations maintenance is a tough and expensive task. It takes a high investment in the form of recruitment of trained professionals. The public relationship officers get good salary from their employers. This fact hinders many of the medium budget industries or companies to keep a permanent public relationship officer. Thus the need of a public relation agency emerges. The public relations agency helps their clients with the public relationship maintenance and up keeping of the records. The PR marketing is also the same as the public relation officers’ task. The PR marketing agencies are getting good business as the budget for the public relationship maintenance is reduced by hiring an agency or a firm for the public relations rather than appointing a public relationship officer. Marketing and PR if done on the right track can make the company grow faster. The marketing of the products of the company is very important task. The marketing and PR of the products or the services of the company helps to make the appearance of the company more clear and visible. The public relations should be maintained by every corporate or the non corporate companies.
Related Public Relations Articles
Posted in Public Relations | Agency, best, Brands, One's, Popularize, Public, Relations | Leave a comment