How Media Drives Obesity in Children and Simple Counter Tactics
One the most important indicators of the state of health of Americans today may be the ever increasing rate of overweight and obese children. The Institute of Medicine has found that one-third of American children are either obese or at risk for obesity. The Center of Disease Control has found that, since 1980, the proportion of overweight children ages 6-11 has doubled and the number of overweight adolescents has tripled.
According to the American Academy of Pediatrics, the increase in childhood obesity represents and unprecedented burden on children’s health. “If we don’t deal with children, this could be the first generation that will live sicker and die younger than its parents,” states Dr. James S. Marks, senior vice president of the Robert Wood Johnson Foundation, which recently announced an unprecedented effort to reverse childhood obesity epidemic by 2015.
Obesity or being overweight is not only harmful to the self-esteem and mental health of youngsters in a society that places such high value on thinness, but there are serious physical health concerns as well. According to Dr. Melissa A. Kalt, Clinical Professor of Internal Medicine/Pediatrics, overweight kids are set up for premature health risks such as Type 2 diabetes, high blood pressure, high cholesterol, and even poor behavior in school like inattentiveness, disruptiveness, truancy, and low grade scores.
Some of the environmental factors that are thought to contribute to obesity are: over consumption of fast food, simple carbohydrates, soda, or other high calorie, high fat foods; larger and larger portion sizes; lack of exercise and/or more sedentary lifestyles; under consumption of whole foods, fruits and vegetables. However, what may be underlying all of these factors or at the very least exacerbating the issue is children and media.
According to the Task Force on Media and Childhood Obesity of the Federal Communications Commission, children today spend many hours each day watching television and are influenced by the programming and advertising they see.
The Kaiser Family Foundation states that young children cannot distinguish between programming content and advertising.
The U.S. Congress, Children’s Television Act of 1990 reports, by the time the average child is 18 years hold, he or she has spent between 10,000 and 15,000 hours watching television and has been exposed to more than 200,000 commercials.
Once research study documents that obesity in children increases the more hours they watch television. (Crespo, 2001)
Another research study shows that children who watch more than three ours of television a day are 50 percent more likely to be obese than kids who watch fewer than two hours. (Tremblay, 2003)
Another researcher reports that children who use a lot of media have a lower activity level which is linked to a higher rate of obesity (Vandewater, 2004)
According to the 2004 report “The Role of Media in Childhood Obesity” by the Kaiser Family Foundation, “during the same period in which childhood obesity has increased so dramatically, there has also been an explosion in media targeted to children: TV shows and videos, specialized cable networks, video games, computer activities and Internet Web sites.” And “much of the media targeted to children is laden with elaborate advertising campaigns, many of which promote foods such as candy, soda, and snacks.”
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The Advertising Coalition reports that – billion is spent annually on kids’ food advertising.
One study documented approximately 11 food commercials per hour during children’s Saturday morning television programming, estimating that the average child viewer may be exposed to one food commercial every 5 minutes (Kotz, 1994)
Another study found that children’s food choices were significantly impacted by which ads they saw, i.e. either an ad for fruit or an ad for candy (Gorn, 1982)
Other researchers found that for each additional hour of television viewed per day, daily servings of fruits and vegetables decreased among adolescents possibly due to television advertising (Boynton-Jarret, R, 2003)
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While many researchers and studies are still establishing the role of media in child obesity and overweight issues, (the direct link between advertising and obesity has not been officially established), the advertisers certainly know that TV ads can influence children’s and family consumer choices. For example, fast food outlets alone spend billion in television ads targeted to children. And according to “Advertising, Marketing and the Media: Improving Messages from the Institute of Medicine of the National Academies, food and beverage advertisers collectively spend billion to billion a year to reach children and youth.
So, what’s a parent to do to counteract unhealthy advertisements and the big dollars behind them? Here a few pointers on helping children be more healthy and fit:
First, educate them on the factors contributing to being overweight or obese:
1. Too much “fat foods” (fast foods, simple carbs, soda, energy drinks, cereal etc.)
2. Larger than life portion sizes
3. Not enough movement or exercise
4. Not enough whole foods (fruits, vegetables, whole wheat bread, whole grains etc.)
Second, reduce poor food choices in the home. Refuse to buy the sodas and sugar cereals or insist that these only be indulged in after a healthy meal.
Third, make whole food choices easy for them to prepare (i.e. pre washed, cut up fruits and veggies; oatmeal; smoothies; whole wheat bread; pre-cooked healthy snacks/meals like cubed chicken breast, string cheese, hard-boiled eggs, in single serving size containers. Make it tasty and easy (see green smoothie recipe below).
Fourth, encourage them to exercise (i.e. refuse to drive them to school; sign them up for sports; play with them outdoors; get a dog and go for daily walks). Make it fun.
Fifth, limit television hours per day. And teach them how they can mute the commercials or “tevo” the show and fast forward through the commercials.
And finally, teach them that being fit and healthy means eating healthy foods and exercising, in direct contrast to how television shows and advertisements portray super skinny people eating chips and drinking soda, it’s just not true. And educate them on the fact that advertisers make their money by portraying beautiful people eating junk food.
(Go for a green smoothie over a soda! Children who drink just one soft drink a day are 60 percent more likely to become obese, according to a 2001 study by Harvard University and Boston Children’s Hospital.)
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Sources:
Boynton-Jarret, R, et al, (2003) Impact of Television Viewing Patterna on Fruit and Vegetable Consumption among Adolescents, Pediatrics 112(2003)6:1321-1326
Crespo, Carlos J. et al, (2001), Television Watching, Energy Intake, and Obesity in U.S. Children, Archives of Pediatric and Adolescent Medicine, 155, 360-365
Eating Habits of Infants and Children Affect Health and Performance. HealthLink Medical College of Wisconsin. http://www.healthlink.mcw.edu/article/1031002925.html
Federal Communications Commission: Task Force on Media and Childhood Obesity. http://www.fcc.gov/obesity/
Gorn, G, et al, Behavioral Evidence of the Effects of televised Food Messages on Children, Journal of Consumer Research 9 (1982): 200-205
Kotz, K. et al, (1994), Food Advertisements during Children’s Saturday Morning Television Programming: Are They Consistent with Dietary Recommendations?” Journal of the American Dietic Association 94(1994)11:1296-1300
National Institute on Media and the Family: Media Use And Obesity Among Children. http://www.mediafamily.org/facts/facts_tvandobchild.shtml
Tremblay, M.S. et al, (2003), Is the Canadian child obesity epidemic related to physical inactivity? International Journal of Obesity, 27, 1100-1105
The Role of Media in Childhood Obesity: This Kaiser Family Foundation issue brief that reviews more than 40 studies on the role of media in the nation’s dramatically increasing rates of childhood obesity explores what researchers do and do not know about the role media plays in childhood obesity. It also outlines media-related policy options that have been proposed to help address childhood
U.S.News article “Childhood Obesity Epidemic a Long-Term Challenge” http://health.usnews.com/usnews/health/healthday/070920/childhood-obesity-epidemic-a-long-term-challenge.htm
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Leave a commentA Little Known Media Exposure Tip: 2nd Quarter = Prime Time PR
As the year moves forward, many businesses and entrepreneurs continue to tweak marketing plans and budgets for the months ahead. When it comes to setting up your PR/media exposure plan, WHEN you launch your campaign can be just as important to what and how you launch.
In the last 16 years of generating media exposure for our clients, my research shows that 41% of our media interest and exposure we generate in a year has happened in the 2nd Q – that’s almost double the amount of any other quarter of the year:
1st Q: 18%
2nd Q: 41%
3rd Q: 21%
4th Q: 20%
So what does that mean? If you are planning to implement your PR/media exposure campaign for your business or product in the coming weeks – congratulations. Your timing is ideal.
Frankly, you can get great media exposure at any time of the year given the right pitch and tending in the media market. But what many people don’t realize is that the spring and early summer months are when many media outlets look to run a lot of features on unique products and services: home & garden products; kitchen & food gadgets; auto accessories & car care; pet care and accessories; outdoor/ recreation products; travel products; and more.
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Also, like all of us, many media people take vacations during the summer, so they like to be able to put together many products features in the second quarter that are relatively evergreen and can run at any time while they are gone on vacation in the weeks and months ahead. But they won’t run them if they don’t know about your unique product or service. And that’s why timely, quality media pitches pitch now can be so mutually beneficial for you and your media contacts.
And believe it or not, the latter part of the second quarter is when many of the larger magazines and bigger syndicated TV shows start planning what they call their “Holiday Book” – yes, they start working on their holiday gift guides that early. In fact, some of the bigger magazines are all but finished with their holiday book by August. (I realize July & August aren’t in the second quarter – my point is that the early birds who get their releases and pitches in by May & June stand a better chance of being featured than those who wait until months later.)
The potential media exposure opportunities are directly dependent upon how quickly and efficiently you or your publicist/PR agency can help the media secure the placement. Media relations is crucial. Your job is to make the reporter/editor/producer’s job as easy and as effortless as possible – which will lead to quicker and more numerous placements for you.
What we are trying to do is plant seeds in media outlets’ editorial minds continuously over the next several weeks and months. Given the right tending, the seeds you plant over the next few weeks/months will indeed germinate and you’ll benefit from some great media exposure well into the next couple quarters of the year.
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Career Opportunities for Public Relations Manager
Almost each and every firm seeks to promote their products and services for ensuring profitability. In smaller companies, it is the owner or the Chief Executive Officer that would assume all the responsibilities towards sales and marketing, as well as all the promotional aspects. However, things stand on a different footing when it comes to larger enterprises. They would have some public relations manager to deal with all these issues.
Using Services of Public Relations Manager
Smaller firms do not like to spend huge amounts by engaging specialist public relations manager and often outsource them. However, medium and large enterprises find using the services of public relations manager better than outsourcing as it is economic on the long run. Managers can direct advertising or promotion staff that is not usually large except in the very big firms.
Job Features
Usually the job of the manager would be to –
Create a firm liaison between the advertising as well as promotion agencies;Managers supervise creative, in house accounts;They also supervise media services departments; andOverseeing the copy chief, art director, as well as related staff, he or she will help the public relations effectively;The job revolves round fast moving media relations besides projecting, securing and repairing the images of the company for which they are working.Career Building Requirements
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In the era of job growth the job of public relations managers are also gaining headways in the job markets. Basic requirements for building up the career are –
A bachelor’s degree at the minimum that could cost around .3 million.Efforts, time, and financial investments are more than compensated when the job is secured.The job is reliable and vital and the competition is great. Hence the prospective candidate should not only have academic degrees but practical skills and communication ability as well.Relevant Institutes
An academy that offer training in various aspects of public relations and deal out bachelors or masters degrees for the candidates is the best bet for people aspiring for the career. Fortunately, not only many such academies exist but online training is also available for expectant candidates.
Employment Prospect
Usually people within the company who have become acquainted with the affairs are selected for the job but direct appointment opportunities are also there. However, working in various posts in a firm could be great way of making to the post of public relations manager in the enterprise.
Working in non-profit organizations dealing with the public issues could be a great start for any career aspirant.
The job revolves round fast moving media relations besides projecting, securing and repairing the images of the company for which they are working.Almost each and every firm seeks to promote their products and services for ensuring profitability. In smaller companies, it is the owner or the Chief Executive Officer that would assume all the responsibilities towards sales and marketing, as well as all the promotional aspects. However, things stand on a different footing when it comes to larger enterprises. They would have some public relations manager to deal with all these issues.
Writing Media Press Releases
We may have been hearing about releases without actually knowing or understanding which is which and what they stand for. A news release, media press releases, press release or press statement is a form of written or recorded communication which is mostly handed to the news media for announcement to the public. Mostly, these releases are emailed, faxed or mailed to the news editors of the news media they want to use for the news announcement.
Most news releases are adopted in public relations where they are used to attract media attentions. News releases serve as news source for reporters and they provide information as scheduled events, personal promotions, awards, news products and services, sales, accomplishments, etc.
On the other hand, media press releases are short news articles about a company and their product. The media needs these stories to work as readers will be searching for interesting stories. So the attention here is focused on making the story workable. It doesn’t require too much detail about the company like what they do and their benefits, but just few things to make the story work.
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Contrary to all these, a press release is different from a news article. People often take this to be the same but it not so. A news article is a compilation of the facts surrounding a given firm but a press release can not be based on the general facts as there are elements surrounding each release. Press releases have several traits to whether it is a general news release, event release, product press release and more recently the social media release. This is why press releases are different from other PR communication methods like pitch letters or media advisories.
A press release can never be complete and will never be accepted without having some elements. For instance, a press release must have a headline, dateline, introduction, body, boilerplate, close and the media contact information which may include the name, phone number, email address, mailing address, or other contact information for the PR or media relations contact person.
On the other hand, unlike the other releases, the result a press release will get depends a lot on the newsworthiness of the story and how the audience is convinced.
One of the best ways of having a successful press release is to keep releasing a steady flow of news. You can no just release a story and relax once you see it on the limelight. There are many releases coming from other companies and they can get your release cleared out of the spotlight anytime. Keep the news coming! If you run out of headline, subjects or just get demoralized on the work, contract a press release service firm. Use firms that have been in business for sometime which understand the necessity and functionality of media press releases. There is always need for more good stories and a press release service firm knows just the right angle to ‘strike’ your story and get the public gasping in surprise.
The online database for media professionals
For media professionals and press offices as well as communications professionals, there is an online media database that is currently shared by almost 5000 companies and 7000 professionals involved in the field of communications. This is a software driven directory for media that is in use on a regular basis by 1800 press offices from companies and institutions other than associations and agencies that include 600 subscribers that consider this online database as a necessary tool for their professional needs.
The providers of the online media database have always been associated with PR journalists professionals and have provided them with tools that have helped them to meet their goals. They have now partnered with another media related company in Italy for the constant electronic acquisition of data on more than 5000 outlet titles. Only then has it been possible to create this powerful directory media that is regularly updated and checked for its veracity. The creators of the database are all from the twin worlds of communication and journalism and they struggle each day to carry out a well researched product analysis and for this reason the company has been given an international recognition by way of the certification EN ISO 9001:2008 (Code IQ-0610-05).
The online media database will guarantee total visibility and updated information on all the publishers and journalists thereby making it a very important tool for all professionals in communications. Without doubt this directory for media is now the quality and service market leader. It provides a web platform for the media management services and the development of media relations at the global level world wide. It’s a strategic and operative tool that is now a standard in the world of information that will improve the organization of your press office. You will get daily updates and a support service that is totally dedicated to your professional needs along with an excellent quality of personalized features as well as content. The tool can collect and contact more than 4800 newsrooms and 30,000 journalists and freelancers along with 6,700 media and 49,000 journalists from Europe. At once the world of communication and journalism will open up for you.
At Cedar Point in 2011, “The Sky is the Limit.” Cedar point is known worldwide as the best amusement park in the world, so when they plan a new attraction, it is a huge deal. Cedar Point is not revealing the entire plans for 2011 until a later date. However, it will be first announced on Cedar Point’s official Facebook page: www.facebook.com/CedarPoint Cedar Point’s facebook followers are among their biggest fans. The announcement plans for Cedar Point 2011 will be revealed on Tuesday, August 24, 2010. “I think it will be very exciting, it will be an excellent addition to the park for next summer a lot of people will be excited and nobody will be disappointed,” said Robin Innes, Media Relations director for Cedar Point. “We want to make Cedar Point the finest amusement park resort in the world. Were going to keep building and keep making it better each year,” said Innes. NewsNet5 (abc) takes you behind the scenes with Robert Innes (Cedar Point Media Relations) and Bill Spehn (Cedar Point VP Operations) – Reported by Rich Geyser and Danita Harris – And interviews with Chenise Tucker, Remington Berger and AJ Huelsman, a group of teenagers (the group that Cedar Point is going after next year) about what they want to see in Cedar Point’s future.
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Is Social Media a Revolution or Hype?
A marketer’s perspective-
Well, Business is marketing, as the business gets more and more challenging in today’s global world and dynamic markets, marketing is also becoming more complex, the process called marketing has been changing, getting new dimensions and the process is becoming more challenging than ever before. Marketing is challenging, so is promotion, an important ‘p’ of the marketing mix. There are a set of promotional tools used by companies worldwide to promote products and services. A new addition to this set of promotional tool kits is social media.
There have been a lot of debates going on about social media and its influence over consumers. A few sections call it a revolution, which is going to play a vital role in the modern world, and advocate that it will influence the consumer perceptions and ultimately the buying process. On the other side, a few sections call it hype, a fad. Let’s analyze both the arguments to come to a conclusion.
A recent compilation made by socialnomics.com from various sources has revealed some stunning facts about social media which most of us would have never imagined. Well, I do not want to show the full compilation; (readers can refer the site for complete details). Here are a few compelling facts. 96% of millennial have joined a social group network. Face book tops Google for weekly traffic in the U.S. Social media has overtaken pornography as the no.1 activity on the web. Facebook added over 200 million users in less than a year. iPod application downloads hit 1 billion in 9 months.
If facebook were a country it would be the world’s 3rd largest. 80% of companies use social media for recruitment. Some universities have stopped distributing e-mail accounts; instead they are distributing eReaders, ipads, Tablets. What happens in Las Vegas stays on facebook, twitter, kohtakte, flickr, you tube. 39% of bloggers post opinions about products & brands. 24 of 25 largest Newspapers are experiencing record decline in circulation. 60 million status updates happen on facebook daily.
There is absolutely no denying the fact that social media has gained a significant amount of popularity among the consumers around the world. What social media has accomplished over the years is that, it has successfully connected consumers all around the world; today consumers are in a better position to discuss about products and services, exchange information and ideas. Today consumers are well informed than ever before. A person can get reviews from people about a product or service within no time through social media conversations and contacts. Consumers are in a position to make better choices. As Eric Qualman, socialnomics.com says ‘we don’t have a choice on whether we do social media; the question is how well we do it’. But in spite of all the facts and figures that show the importance of it. Is it appropriate to call it a revolution? That is the central point of discussion.
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Definitely not, say a few sections, calling it hype. According to a report from online researchers Knowledge networks titled ‘How people use social media’ which suggests that it’s effect on the population, is vastly overrated. Though its popularity is high, with 83% of the online population now using it in some form and half of the online population doing so on a regular basis, reports MarketingVOX.
Despite its popularity, social network platforms like facebook, twitter and other similar social networks have failed to demonstrate prowess as marketing tools and possibly never will, says the report. Knowledge networks ranked the value of social media advertising at the bottom of the ranking, below word of mouth recommendations and TV advertising.
Further the report says, it can most likely influence the consumption of media-related products and services like books, movies, TV shows and music. Less than 5% of the social media users regularly visit such networks for guidance on purchase decisions and only 16% say they are more likely to buy products and services after seeing ads on social sites. Social media users mostly not turning to it for marketing purposes or to find product information but to connect with friends and other people says SVP-group Account Director Dave Tice. According Tice, only 1% of the population ever used Twitter. It is still a minor part of the media and personal mix that consumers use to make decisions concludes knowledge networks.
So, finally, is it a revolution or hype? Well, the emergence of social media is a very recent phenomenon, there is no doubt it has gained so much popularity and wide acceptance within a short period of time, which itself is a landmark in the history of mankind, moreover they involve people, that is it’s the biggest strength, marketers go where people go, involve themselves wherever people are involved, in short, marketing is people centered, in that case a platform like social media where millions of people meet, discuss and exchange ideas, thoughts and information, would definitely attract marketers, and looking at its popularity , it is definitely not a hype, rather I would say, it is in the growth phase and still to go a long way to take the place of other powerful promotional tools existing today. Undoubtedly, social media is one of the powerful promotional tools which will influence business, people and markets across the world in the future.
Is it a revolution? I don’t think so, it is gaining popularity day by day, it is the current trend, and the trend will not be short lived, because it is in its growth phase and gaining importance and will go a long way, now, what seems to be just social platform for friendship and social connect, will one day serve as a platform for people to discuss anything and everything, politics, business, technology, products, services, of course all kinds of discussions take place today, the same will happen tomorrow in a large scale. A time will come when people will ask review from people from all over world through social network before purchasing goods and services, but revolution is really a big word, and not suitable to refer social media at least at this point of time.
How marketers use social media does matter, social media, having the number of users and popularity it enjoys today, it is definitely one of the most powerful promotional tools, but, one needs to understand that it is a promotional tool, if you think it can drive sales and help you earn profits within a short period of time like other promotional tools like Advertisements, direct marketing, sales promotion, Public Relations and publicity, then you are making a mistake. Social media is a tool for long term promotions, it helps you to connect with people, create brand awareness, provide product and service information, change consumer perceptions regarding your brand, helps you inform the consumers about your new launches and create a buzz about it. It is more like a communication plus promotional tool, which can definitely bring you long term benefits and don’t forget, it is the cheapest promotional tool out of all the tools used by marketers today. Social media is neither hype nor a revolution, it is a fantastic platform where millions of people meet each other, if your products and services are for humans, and then you ought to be a part of social media.
On July 3rd, BART Police Officer James A. Crowell shot and killed Charles Hill, a 45-year-old homeless man while he was holding a 4-inch knife. Using the same tactic that the San Francisco Bay Area activist community had previously employed following the shooting of Oscar Grant, protestors gathered on the BART platform on July 11th to board the trains en masse in an effort to slow down the system. The action led to the closure of several BART stations. On July 16 — less than a week after the protest — SFPD officers Matthew Lopez and Richard Hastings shot at Kenneth Harding Jr. while he was running from police. When officers stopped Harding at the 3rd and Oakdale MUNI Platform and asked him to produce a transfer he bolted. The official story is that while he was running away, Harding pulled out a gun and fired at least one shot at police before they returned fire. Police say the shot that killed him pierced his neck on the right side and was fired from his own gun. But some witnesses say that Harding didn’t have a gun, and many people in the community still have doubts about what happened. On August 11, when the media relations department at BART learned of another possible protest, the government agency preemptively cut cell service in the BART tunnels in an effort to stymie the organizers plans. But as very few people were even aware of the protest, the cell interruption was noticed most by the media and regular patrons on BART. News of the move, which reminded many of …
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Social Media Strategies for Facebook
Launching a social media campaign for your business or personal brand is an exciting venture, but it can soon turn scary if you aren’t implementing intelligent social strategies. Different social networks require different strategies, so your implementation needs to reflect these differences. Currently, the biggest social media network is Facebook.
With over 300 million users, Facebook has become a powerful online platform for connecting with people. Since it was began in a dorm room, the social media site has also evolved into a powerful online forum for engaging potential customers, clients, and competitors in a socially-acceptable environment.
If you decide to launch a Facebook page for your business or brand, pay close attention to the following features and how they can strategically work for you.
If you are launching a brand, chances are you will have a Fan Page. It is critical that you have a focus and strategy behind it. Here is what you should use for a Fan Page:
Event appearances with pictures and videos
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A video introduction or running video blog
Press releases
Blog posts via syndication
Professional achievements
Authoritative articles and newsworthy information for sharing with your community
Wall posts, including: quote of the day, event reminders, news, etc.
When you have defined the content boundaries for your page, it’s time to market the page. Advertise your Fan Page to targeted employers or add a widget to your site or blog. Include your Facebook URL in your email signature, in blog posts, at the end of presentations, resume, and company website. The more your Fan Page becomes a part of your constant stream of communications, the more people will become fans.
Prior to the social media explosion, it was fairly easy to control the conversation around your brand. But with the power being shifted to the people, the audience now controls your brand’s message. So, how do you keep track of all the things people are saying about your business or brand online?
Facebook recently launched its own real-time search engine, which identifies results – for keywords entered – in conversations that are happening on Facebook and in the outside Web world. Use this feature by entering in your business, brand name, or keywords that are tightly bound to your company, and monitor the results instantly.
The newest features of Facebook create many opportunities for businesses and brands who are looking to grow via social media. Fan Pages allow you to extend your brand presence and grow a fan base, and the search feature gives you another piece of data to help monitor your brand’s reputation and social rapport. If you start using these features now, you will be prepared for a more successful future.
For more than ten years, the tech public relations firm MediaFirst has been combining creativity and engineering to deliver great public and media relations for technology firms in their respective niches. If your firm needs help building an online brand community with viral content, select MediaFirst for your next tech public relations campaign.
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Is The Social Media A Revolution or Publicity?
Here are some promotional resources employed by organizations throughout the world to promote products and services. A new add-on for this series of teams of advertising resources is really a means of social conversation. There have been a lot of discussions inside social media and its particular effect on the customers. A few sections termed as a innovation, that will play a crucial role in the modern world, and recommend associated with social networking effect the actual perception of shoppers and also the ultimately buying process. On the other hand, some areas known as hype, a fad. Let’s look at the actual arguments for a summary.
Well, customers are advertising, enterprise gets to be more and more difficult in today’s international planet and also powerful markets, advertising can be more and more complicated marketing and advertising procedure known as provides changed, acquire brand new measurements and also procedure has become more challenging than ever before. Advertising is really a challenge, as they are the actual promotion, a good “important r ‘the advertising mix. There’s a set of advertising tools used by businesses globally to market services and products. A new addition to the number of sets of promotional resources is really a way of sociable communication.
There has been a lot of chats in social media and its particular influence around the consumers. Some sections called a revolution that can perform a crucial role inside the modern world, as well as suggest that impact buyer notion as well as eventually the acquisition process. However, several parts called hype, a fad. Let’s consider the justifications to get a conclusion.
From various options provides revealed several stunning details of social media marketing that many people by no means thought. Nicely, I don’t want to present the entire collection, (visitors can consult the site for more details.) Here are some powerful facts. 96% from the millennial have joined up with a community regarding social groups. Facebook covers Google on traffic on U.S. Weekly Social media offers overtook porn as the No. 1 activity on the internet. Facebook contributes a lot more than two hundred million people in over a year. Download the iPod application striking 1 billion inside 9 several weeks.
More than 80% of companies used Facebook as a social media for hiring. A few Institutions have discontinued being able to deliver e-mail accounts, but they are releasing elector Ipads tablets. What goes on within Vegas remains in Facebook, twitter, kohtakte, Flickr, YouTube . com. 39% regarding writers post views about products and also manufacturers. 24 regarding Twenty five main papers have accurate documentation decrease in circulation. 58 zillion in Facebook status improvements take place daily.
There is absolutely no question the fact that social media marketing provides and obtained a significant amount of reputation amongst customers around the world. What social media marketing has made over time is that you have successfully connected consumers all over the world; customers nowadays are in a better position to discuss these products and also services, swap details and ideas. Present day individuals are well informed than ever. A person can obtain remarks through folks in regards to a product or service at any time by means of conversations and social networking connections. Individuals are capable of making much better decisions. As Eric Qualman, states’ that would not have an option regardless of whether that which you carry out social networking, the question is just how well we perform. However regardless of all of the information and numbers that report the significance of exact same, is it proper to refer to it as a revolution. This is the key level of discussion.
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In spite of their own popularity, social networking platforms like Facebook, tweets and other similar social networks didn’t work to show abilities because advertising tools, and maybe won’t, claims the statement. Knowledge systems positioned as the value of the marketing mass media in the bottom from the position, below the term of mouth area and tips from the TV set marketing.
In addition, the actual report says, it could effect is probably that use of media-related products and services since publications, films, TV shows and also music. Less than 5% regarding customers regularly visit social media these kinds of systems with regard to help with buying decisions and only Sixteen% mentioned they are more prone to purchase goods and services having seen advertisements on social sites. Social media users mostly do not use this regarding marketing reasons or to find information about the item, however for connecting together with buddies and other people, stated vice president Dave Tice Team Account Director. According to Tice, only 1% of the population utilizing Twitter. This stays a small sector with the press and combine used by buyers to make selections proves knowledge networks.
Therefore, can be a trend or even hype? Nicely, the particular emergence associated with social media marketing is an extremely a current trend, there’s no question which it offers obtained this kind of reputation and broad approval in the short time, which can be alone a landmark in the history of humanity, some other get together to interact people, it is this is the finest power, vendors go exactly where people go, get involved where ever they may be involved, eventually, advertising is centered on individuals, in this case as a platform social media, where huge numbers of people fulfill, talk about as well as exchange suggestions, ideas and also information, certainly appeal to companies and searching from their own recognition is unquestionably no hyperbole, rather I’d point out is at the stage of development whilst still being a long way to take the spot associated with effective advertising tools which is out there today. No doubt the mass media can be powerful marketing equipment which will influence companies, folks as well as markets around the world in the future.
“It is a trend? I do not believe, will be gathering popularity day by day, may be the present pattern and also the trend is going to be temporary, because it is within their growth phase as well as the need for getting as well as go a long way, so what now seems become Just interpersonal program with regard to companionship as well as interpersonal link, One day function as a system for folks to speak about anything and everything, national politics, company, technology, items, services, obviously a variety of arguments is going to take place these days, same happen on the huge size. A period can come when individuals ask report on folks all over the world through the social network just before buying goods and services; however the trend is truly an excellent word, and is not appropriate to spell it out social media at least at this time in time.
How to use social media marketing is essential, social networking, using the quantity of customers and the popularity this loves today, is definitely probably the most effective promotional tools, however, you must realize that it is promotional tool, if you feel you are able to boost product sales as well as assist you to profit in the short time along with other advertising equipment such as marketing, direct marketing, promotion, pr and also advertising, then you are creating a error. Social networking can be a tool for semi permanent promotions, that can help link people, build brand name awareness, provide products and services, transforming buyer ideas concerning your brand, it will help to inform customers about their brand new emits and make up a excitement about this. It’s similar to a conversation device for that promotion, which definitely could not provide a long term benefits, nor forget, may be the cheapest tool to market all the equipment employed by entrepreneurs today. Social media is actually an exaggeration or the particular trend is an excellent program in which thousands of people find themselves, in the event that a few and providers tend to be for humans, and then you ought to be a part of social media.
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Implementing a Successful Media Exposure / Publicity Campaign
In recent years there seems to be an increasingly common misconception among many entrepreneurs and business owners nationally who try to generate media attention and publicity for their products or ventures. Since starting my PR business more than a decade ago I have had more than a few clients come to me seeking “a P.R.” to get more customers interested in their products/businesses. That’s right a “P.R.”. Contrary to what some people think, P.R. is NOT an acronym for “Press Release” – it stands for Public Relations. P.R. is much more than just a press release and that distinction is very important to understand.
I often cringe when I see articles from well-intentioned “marketing” experts that say, in effect: “simply write a press release, pitch it to the media and just sit back and reap the benefits.” Unfortunately, it is far from being that simple. That statement pre-supposes that the media release/pitch is written well – containing all the right elements and newspegs to catch the media eye – and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following:
An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in;
A concise, articulate media release or story pitch – not a glorified ad – detailing the benefits of your product/business/website and what effect it will have for it’s users;
A supply of media “supportives” – product photos (digital & hard copy), possible review samples, etc.;
An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here’s an important detail — the targets of your pitch should be “name-specific” not just “title-specific” media contacts. By that I mean the media market research you compile should give you particulars like “Sally Jones-Cooking Editor” not just Tribune Newsroom or Managing Editor;
A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets – don’t just assume an email will suffice. Whether it’s by snail mail, email, fax or phone calls, the media can’t run your story if they don’t hear about it. For one reason or another, some media may decide not to include your product/business in a placement — but don’t let them say the reason is because they weren’t made aware of it;
Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can’t immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently “rattle the media cage” over the course of the next several weeks/months;
Some sort of media tracking capabilities — whether it’s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having “hard copies” of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.
Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn’t have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier – it has very little chance of getting off the ground. But if all theses elements are in place – a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.
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Posted in media relations | campaign, Exposure, Implementing, Media, Publicity, Successful | Leave a commentMedia jobs in the government sector
Finding a suitable and a respectable job for himself, is the aim of every being, whether it’s a student or a professional already working. There are very less, people, who are actually comfortable with their current job, every one is constantly looking for change.
The Various Types of available in marketing are
There are a number of reasons, which contribute to the change in the mindset of employees for their Job change, out of which the above mentioned reasons contribute the most. Moving ahead and achieving more are also the prime reasons in the mind of the employees, which makes them look for a change in the job. One thing more, which every one aims to accomplish these days, is a permanent job, in which do not have any tension and have the guarantee of being employed there, for there whole life, till the time of retirement. Such kind of facilitation, in today’s date is provided by the Government jobs only.
are highly in demand and at the same time, are believed to be the toughest arena in the job world. Cracking a government job in India, is actually not less than taking admission into the top most colleges of India. There are even many entrances also, for the jobs related to banking, teaching, software or jobs in the civil services. Almost all the government sectors in the country have respective tests, clearing after which a student or a candidate can make him eligible for these jobs. Media jobs, is another sectors, which is gaining the attention of a large number of people across the country. Many students, these days can be seen opting for courses in the different fields of media, which again increases the demand of media jobs in the country.
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Also, with the increasing awareness of the need for proper communication, the demand for the highly qualified and talented work force is required in the media world today. To have a safe and a secured career growth, most of the students, prefer going for media jobs in government sector only, from the very starting of their career. There are entrances at all India levels, like ones conducted by UPSC, which allows the candidates to find a place for themselves in one of the prestigious government organisations. Ministry of Information and Broadcasting is the department, which handles the functioning of all the media related work of the government sector. Few of the most important media organisations in the country, under the Ministry of Information and Broadcasting, in which the candidate can aim for a job, after clearing entrances at all India level, are mentioned below:
1.) Press Information Bureau
2.) All India Radio
3.) National Film Development Cooperation
4.) Prasar Bharati
5.) Publications Division
6.) Directorate of Film Festivals
7.) Registrar of Newspapers of India
8.) Directorate of Advertising and Visual Publicity
9.) Press Council of India
10.) Directorate of Field Publicity
11.) Internet Protocol Division
12.) National Film Archive of India
13.) Children’s Film Society
All these government media organisations can prove to be a great platform for the students to take their career in the right direction. Though, getting jobs in these government organisations is a real tough nut to crack, but once cleared, it can form as the best decisions of the student’s life. Also the pay packages in these government groups are very fascinating and attractive. One can look forward to a healthy professional growth, once he gets to enter in any of these government organisations. Public relations and advertising is also another department, which forms a part of almost all the government organisations these days. A candidate, with respective degrees and calibre, can also apply for jobs in these departments to be a part of the government job sector.