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5 Critical Reasons to Have a Marketing Plan for Your Healthcare Practice
It’s hard to practice medicine in the United States today, with diminished reimbursements from insurance company negotiated contracts, and more patients without insurance as the unemployment rate stays high. There is a whole new group of self pay patients. It is getting harder to collect the copayment and the co-insurance since many have to choose food or healthcare. The oath makes it hard to turn a sick person away. How about the cost of delivery of service and the cost of supplies, have they gone down in price? Are your durable goods and instrument supply companies keeping costs down for you? How about HIPAA regulations and now more “Meaningful, Use EMR” and 5010 format requirements? Is this making your life easier?
With all that is going on with your practice, who is helping you get more patients? How do you market your practice to the community and differentiate your practice from the other group down the street? Things are moving too fast and it is hard to get ahead of the curve, isn’t it?
Well, to survive and thrive, your practice needs to have a business and marketing plan. Included in the plan should be branding, marketing, advertising, community involvement and public relations, internet marketing, e-mail marketing and e-newsletters. This list is almost as long as the list in the first paragraph.
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If you don’t position your practice, then another practice in your niche will. They will leave you in the dust.
So, what are the 5 reasons you want to market your practice?
Your competition will market their practice and pull in patients from you and the others who don’t have a plan. If you have a plan now, is it effective? Are you meeting your goals and making your revenue numbers? Is your plan measurable?
Increase awareness. Having an event with the community that will get your name out there. Even if you have been in business for years, not everyone knows you. A public relations campaign and event could go a long way to maintain or improve your community image.
Improve your brand. Is your identity out dated? When was the last time that you looked at your logo? Does it still work? Does it say who you are?
Make your website work for you. Does your website generate new patients? Does it help keep call volume down? Is it easy to set an appointment or ask a question electronically?
Make your practice more appealing for any future plans to merge or sell. If you build your practice now, you will be very attractive to potential buyers or partners. Be the practice that others say, “what are they doing?”
Now, you could build a marketing team in house, but why? You practice medicine and delivery it. I don’t know many marketing companies that practice medicine on the side. Leave it to experts to help you. You will not have to pay employees. Many firms offer very experienced marketers that would cost you hundreds of thousands of dollars to hire. They will work for you on an as needed or retainer basis as an outsource solution.
So, find a marketer and be the measure of success in your community. If you are already successful, keep it up or get even better. Every great ball player has several others nipping at his record. Be the lead dog – the view is better.
Learn how you can get a steady flow of leads online for your Herbalife businesss.. herbalife.myprosperityjourney.com http numisprosperitymastermind.com
Posted in Marketing Plans | 
Critical, Healthcare, Marketing, Plan, Practice, Reasons | 
Leave a commentPromoting Your Mobile Bartending Busines With Social Media
You can get a ton of new clients from Word-of-Mouth Advertising. Well, the new lingo is “Word-of-Mouse!” Traditional advertising can be very expensive and have dismal results. Social Media on the other hand, can be extremely powerful…and it’s free!
Are you using Social Media to promote your Bartending Business?
The Top Business books of 2009 are all Internet and Social Media related. The first step is to make sure you have a blog or website. Once you have your online presence, you can send traffic from the networking sites to your website!
How to get started:
There are hundreds of social networking sites you can choose from on the web. But you don’t need to sign up for more than a small handful beause most will never give you the results you want (The 80/20 Rule!) There are 4 Essential players in the Social Networking game that you have to be involved in. In this article we will briefly introduce them to you as I recommend you sign up for each. In the following weeks I will go into much more depth discussing how you can use each of these tools to your benefit.
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LinkedIn.com: Simply put, linkedIn is a powerful networking platform for business professionals. It is your resume on steroids. Your strategy with LinkedIn is to create a professional, quality looking page and then start to connect with others in your area. Remember what I have always said, people always know someone who is having a party!!
Youtube: Video is powerful! Even if you just do a few videos here, they can be a huge asset for your business, here’s why: Google LOVES video: (they ought to, they bought youtube) so when your client does a Google search for private party bartender and you have done a quick 2 minute video describing your services, etc you are going to show up on that first page of results!
Facebook: Facebook may have started out as a social networking group for college students, but as the largest social networking sites ever, and also one of the most heavily trafficked sites on the planet, the average age of a facebook user is now about 35. Use facebook to connect with friends and family, but there should be links to your website as well as a FAN PAGE for your business! (It gets great SEO)
Twitter: Twitter is my favorite! And for most it is the hardest to understand! BUT it happens to be the fastest growing Social Networking platform right now with a grow of over 800% in just a few months of 2009. In a nutshell, it is like mass-text messaging to all of your friends and followers. It is WAY MORE than “What am I doing?” it is a communication tool that is in real-time!
You don’t have to spend a lot of money to make your brand shows up on demand using paid advertising. You can simply combine the right FREE tools and used them up easily.
Like I said, stay tuned for more. In the next few weeks I am going to go into specifics for using each of the social media platforms to drive traffic and boost sales in your business (at zero cost!!)
CAST:- Diya Mirza as Naina Zayed Khan as Jai Cyrus Sahukar as Govind Tisca Chopra as Sheila Umang Jain as Ritu Satyadeep Mishra as Arjun Auritra Ghosh as Gayatri Vaibhav Talwar as Dhruv Pallavi Sharda as Radhika Farida Jalal CREW:- Director Sahil Sangha Producer Dia Mirza, Zayed Khan, Sahil Sangha Story Writer Sahil Sangha Lyricist Javed Akhtar Music Director Salim-Sulaiman Cinematographer Aseem Bajaj Choreographer Remo D’Souza Sound Designer Manoj Sikka Costume Designer Theia Tekchandaney Production Designer Priya Raghunath Media Relations Monika Bhattacharya Publicity Designs Mantra @ SDS
Public Relations Jobs
In this article, I will describe the career profile of public relations jobs for you since an increasing number of people are opting for jobs in public relations.
Career profile of jobs in public relations
In public relations careers especially in small organizations, the PR personnel directing public relations or handling an individual’s publicity or public image, often has to deal with the job’s every single aspect which can be quite stressful and involves huge responsibility. These kinds of PR personnel have to conduct research, make planning, contact people and also prepare or supervise the preparation of materials that have to be distributed.
Another job of theirs is to offer support for marketing people by handling sales promotion or advertising. In contrast, the most important public relations officer in large corporations is usually the vice president who often sits down with the other executives and develops policies and overall plans. Public relationists in PR departments are employed for researching, writing, preparing materials, responding to queries and maintaining contacts.
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Some other roles in public relations careers that employees have to play are contacting media people who will broadcast or print the material prepared by PR personnel of a company, drafting of press releases, arranging press meets and so on.
In public relations employment, an employee has to prepare magazine articles, newspaper stories, television or radio or new media special reports and releases. Work in public relations departments means preparing ,say, a press release, the subject matter of which might be description of an organization, the role it plays in its community and the kinds of positive policies it has spearheaded for employees.
Just to give you an example, a press release might revolve around the description of a public issue, like the environment or energy or health and what methods and lines the organization has adopted to advance that particular issue.
In public relations employment, PR personnel also have to perform the duties of crisis management.
Often negative things occur, such as, due to some kind of accident or explosion, there are losses of lives or workers are injured in factories – such industrial accidents are very common. The oil spill in the Gulf of México that has caused widespread environmental damage and is being billed as an ecological disaster and which has crippled the fishing industry in 5 coastal states in southern USA is a case in point.
Under such crisis circumstances, a PR specialist will act as the company’s spokesperson; deftly handle media questions or vicious media attacks; state the company’s position on how it is treating or handling the accident and maintain the company’s positive public image.
Most politicians hire specialists in public relations jobs to portray poor public approval rating in positive lights.
Intranet Development: Providing an Enhanced Environment for Internal Communication and Collaboration
Offering an effective opportunity for in-house communications and collaboration is an intranet system. Technically speaking, an intranet is very much similar to the Internet. The only difference between the two lies in accessibility of the connections. While the Internet can be used by anyone from any part of the globe, an intranet can only be accessed by limited people with access rights. Since an intranet is a private network of computers designed for a private organization, it is always the members of the organization who are entitled to access the intranet network. A successful intranet design can not only improve the workflow of the organization but can also cut down its operational cost to certain extent.
Now let’s take a look at how your business can benefit by installing an intranet software application. First of all, the intranet acts as a platform for across board internal communications. The management can upload on the sites all important announcements including change of positions, new business policies and strategies, turnovers etc. Rather than sending e-mails to each and every employee, the communication can be delivered instantly and at one go. Similarly, it has become easy for the management to mobilize opinions and view points of the employees through online polls, discussion forums etc. Such forums are also a great place for sharing knowledge among the employees.
Another impact a successful intranet system can make relates to corporate transparency. Since the employees are aware of all the company policies and returns through the site, they also develop a positive feeling for their employers. They feel very much a member of the organization. Better the sense of loyalty among the employees, lesser is the attrition rate. Another area of benefit has to do with cost cutting. It has also been proved that intranet development can lessen the operational cost of an organization. Since many of the internal documents and records are available for instant access online, the need for maintaining physical documents is lessened to a great extent. This presents you with an opportunity to cut down the spending on buying papers, printing works etc.
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Posted in Internal Communications | Collaboration, communication, development, Enhanced, Environment, internal, Intranet, Providing | Leave a commentBasic Components Of An Internet marketing plan
The Internet is one of the components of the information technology. It has become the major tool for business marketing too. Any business wants to survive and want to compete must have its Internet presence nowadays. Most of the business knows it, and they have already taken steps to be on the Internet market. However, not all the businesses are very successful with their Internet presence. Main cause if this is the lack of proper Internet marketing plan. Three basic component is necessary to make a successful Internet marketing plan. These components are as follows:
Determining the goal could be the first marketing components to the business. You have to set what you want to achieve with your online presence through a website. If you do not have a target, you cannot archive anything. You must set a target. You must determine the possible time to achieve your target. You must chalk out the tasks to be done each day to achieve your target. Finally, you must stick to the routine. Target of Internet success cannot be achieved over night. Consistency is the means of success here.
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Analyzing the Internet market around that particular business is necessary. You have to see what and how your competitors are doing in the Internet. Collect as much data as possible and analyze the data to assess their position. You have to visit their website to see and understand how they have set up their campaign. What are the issues missing there? What are the issues you can exploit? Your competitors are your best guide to make you a successful marketing plan.
Setting up a strategy is the next important step. You have to set up strategy to achieve your online goal. You have to take and implement strategies to stay ahead of your competitor at the Internet. This is one of the most important marketing tips. One issue is to be noticed here. You must set your marketing strategy according to your strengths. You will never be successful unless you judge your strength properly. You can include the issue that you do not have expertise. Sometimes it becomes necessary for the competition’s sake. You have to outsource these types of issues. You have to plan your budget carefully and in advance. Once you set up a marketing plan you have to stick to it until success shows up.
If you are not an Internet marketer, and have a thorough knowledge in the Internet marketing, it is highly unlikely you can take appropriate steps to fulfill the three marketing tips. In that situation, you should hire an Internet marketing consultant to formulate your marketing strategy. It is to be noted that, making a marketing strategy is not enough to be successful in the Internet. You have to prepare a work force with appropriate professionals to implement the strategy. Your strategy must be updated constantly to coop with the ever-changing scenario of the Internet marketing.
Now you know the most important elements in setting up an internet marketing plan, go out there and start building your business with confidence. One of the best ways to achieve this is to get the right internet marketing plan training that will take years off the learning curve.
Why Should You Use Social Media to Market Your Small Business?
“I hate Twitter. It’s all just noise. Why should I care if you are having a ham sandwich for lunch?”
“Why should I start a blog? Who would care enough to read it?”
“What if someone puts an embarrassing picture of me on Facebook?”
“I have a business to run. I don’t have time to be online all day. My email alone sucks up so much of my time, I can’t add another thing…”
I’ve heard it all. And I was one of you.
I resisted jumping into social networking. I wanted to keep my private life, well, private. And with a business to run and a small child to take care of, I didn’t have tons of extra time to be checking my Twitter feeds all the time.
But one day, I took the plunge and joined Facebook. I was immediately hooked. I had to check all the time to see what new friends I had, what they were doing, sharing, uploading. And then I started to see how it could be useful to my business as a theatre publicist, so I started to learn more. And then came a blog. And then Twitter.
Over the past year, it has become clear to me, as a marketer and someone in media relations, that the world is changing. We can no longer rely on traditional forms of marketing and advertising. Newspapers are dying in droves, and what little space there was is shrinking on a daily basis.
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Social media is part of the solution. People are increasingly getting their information and news online (ever hear of a little site called Google?), and less and less from traditional forms of media like newspaper, radio, or TV. Online communication is immediate, user-driven, and every day it becomes more powerful.
It doesn’t have to take over your life. What you need, beyond learning the interface and the etiquette of social media, is a plan. How to use it. When to use it. A plan that fits with your schedule, ability to commit, and level of comfort.
I’ll address some of these issues in my next article.
Rebecca Coleman has been a freelance theatre publicist since 2001, working for companies like Touchstone, Ruby Slippers Theatre, Capilano University’s Theatre Department, Presentation House, Radix and Leaky Heaven Circus. An actor, writer and producer, she is also very passionate about helping artists to be better businesspeople. Since 2007, she has become increasing
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3 CORE ELEMENTS OF SUCCESSFUL PUBLIC RELATIONS SOFTWARE
In business, dissemination of information to the right sources at the right time is critical to your image. Therefore, it is important to choose software that is capable of handling not only crisis management but also day-to-day operations. However many software developers don’t gather enough information about an organisations needs and wants in order to present the most functional Public Relations Software possible. When missteps taken by a developer leads to disorder and distress in media relations, PR professionals figure it’s one of the many hang-ups of being an organisation. However, it doesn’t have to be that way. There are many software developers out there that actually aspire to find out what your enterprise needs to relay information as smoothly as possible. Here are three core elements that you need to look for to find them.
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Most software companies worth their weight in gold will have a list of client references that point toward a proven track record of satisfied enterprises both in the public and commercial sector. This shows that the developers are serious about customer satisfaction not only in terms of product offerings but also in on-going support and maintenance. If leadership has thorough experience in garnering information from clients to enhance the products, then you should be more comfortable knowing that they’ll deliver value to your company or organisation.
More and more businesses are lowering costs by utilising Software as a Service or SaaS. This is software that is deployed via internet or on a local area network. Your costs are typically saved by paying through a subscription or on a month by month basis. This allows for centralized feature updating and integration into a larger network of communication software. Your business can focus on its competitive advantages rather than infrastructure.
Good ideas don’t always make the most practical sense for your enterprise. Some software developers tend to create ideas in a vacuum that they feel may make a good fit for your business. However, instead of using static ideas to create models based on theories and speculation, ISV’s should consider the most important piece in this process; the customer. A client experience should be the basis for product development and upgrades. This should keep up to date with new waves of trends and the macro environment as a whole.
To find out more about quality media relation software, visit www.aimediacomms.com
UC Berkeley Ph.D. student Mike McKinley gives a description of how the “Austin” exoskeleton works and how excited he his about working on this project to help people with mobility problems walk. Video produced by Roxanne Makasdjian, UC Berkeley Media Relations For full story, photos, videos: newscenter.berkeley.edu
Video Rating: 5 / 5
Posted in media relations | CORE, Elements, Public, Relations, Software, Successful | Leave a comment5 Steps to a Live Marketing Plan
By Stuart Ayling
It’s true. Failure to plan is planning to fail.
When I’m talking with business owners and marketing people I’m often asked,
“How do I plan my marketing? There are so many details.”
My answer is to keep it simple. But focus on the important stuff.
To make it easier, I’ve broken down the planning process into five key steps.
1. Identify the source/s of revenue.
I suggest you go back a step or two (in your thinking process) and consider the sources of revenue for your business. This helps you focus on who your potential clients are (such as demographics, psychographics, job description etc), and where they are located (such as size of business, geographic location etc).
2. Select suitable marketing tactics.
You need to consider which marketing tactics are really going to make an impression. And importantly, which ones can fit into your available marketing budget. These decisions also need to take into account the communication objectives for your business.
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For example, if potential clients need to be educated about a new process or service you are offering, you might consider using a “staged” communication process. You could use email or direct mail as the first stage to get attention. Then follow it up with an offer of information (e.g. a white paper or case study) or a demonstration. The third stage would be to meet with all decision makers. This method moves prospects quickly into your sales process.
3. Plan your marketing tactics over the year.
No matter whether you plan by the financial year or by the calendar year, plan your marketing in 12-month blocks. This enables you to manage your budget so you have enough to cover peak periods. It also allows you to see any major overlaps that will stretch your capabilities. This is especially the case for service businesses where much of the “marketing” requires personal time to be spent by the service providers.
4. Create an action plan for each marketing tactic.
You must consider each tactic on your annual planner. For each tactic write down all the tasks needed to accomplish that goal, in chronological order. Estimate the time needed to do each task so you can plan ahead. Then decide who will do it, and when it is due. Voila! You’re nearly there.
5. Start doing it.
That’s right. No high-tech solutions required. Just start actioning all the tasks, in the priority needed to meet your timeframes. Remember to monitor completion dates and outcomes.
If you follow these 5 simple steps you’ll have a living, breathing marketing plan that will put you on the road to marketing success.
Marketing and Media two sides of one coin
Every business needs publicity for growth. This publicity takes place through various modes. One is word of mouth publicity where, the people spread a word, good or bad about certain product they have used or a service they have availed. This is the most inexpensive and trusted way of publicity. These days’ social networking sites also serve as a part of word of mouth publicity. These sites involve real people with real opinions and values. They share their opinions and experiences with others and the others then use that product or service, thus this chain continues.
This is one very much real form of publicity which involves real experiences and real stories. But this is effective only once the product is out and people have already used it. The professionals call it a post launch activity. But before this there is a chain of multiple activities which are referred as pre- launch activities. These activities include creating teasers on televisions, preparing write ups for news papers, magazines and web sites to generate curiosity among the prospective customers. All these acts normally aimed at creating pre- launch excitement. This type of marketing strategy is applicable to each and every new product be it a cosmetic, movie, fast food product etc. All these require adequate curiosity before getting actually launched into the market.
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Some big companies have their own marketing professionals and experts working on different modes of publicity. But not all the companies have this specialized department. Some companies depend on third party services for performing this task effectively. is one such stand alone agency for all the media related publicity requirements. This is a with dedicated professional who care for their clients’ products and understand the needs and specifications of their clients. This enables them to create a great rapport and deliver a desired output. This agency fulfills all kinds of marketing requirements with great compassion and care. The team’s dedication helps in achieving higher feat.
Assuring success in the longer run with help of various methods and updated knowledge about different marketing strategies charted out specially to suit the client’s needs. Media and marketing are two sides of same coin. They go hand in hand. Thus this media agency helps in achieving the goals set by your company by creating a great relationship between media and their client.
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Finding Jobs in Public Relations
Jobs in public relations are one of the highest paying jobs but then again being able to get a job in some big firm or organization as a public relation employee is a very difficult job. Building up your own portfolio and thereby increasing your chances of being hired will help you secure your position. A master’s degree in some communication subjects or its equivalent is necessary for this PR jobs. When you apply with some experience it of course improves your chance of going forward faster and more correctly. However, what actually public relations is a very trivial question. As the field, itself means lots of work and responsibility.
Employment in public relations
When you are considering getting a job in the public relation sector. It requires many communication skills to actually help you stay there longer. There are various means of freelancing when you are considering jobs in PR. Develop your skills over the few public relations freelancing that you will be doing, with time you will be able to get a lot of experience as well as have full confidence over your own communication skills. This will help you support better when you apply for jobs in public relations.
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Work in public relations
Working in public relations means handling many responsibilities in a wholesome way. Though you have to have a specialized degree to get a job in this field but then having immense, knowledge of everything that is going on around you will help you score better. A PR professional finds his/her demand in almost every field of the society. They always represent the company, through them the company actually tries to keep in touch with the people. Right from keeping the relation of the employees and the management strong to actually looking towards maintaining good relation with the customers is all part of jobs in public relations.
Public relation professionals
As a professional in this field, it is very important for you to be able to dedicate odd hours. It might be that you will have to travel a lot as well. Jobs in public relations demand odd working hours and lots of hard work. You might have to attend ten clients in a day but then also you will have to put your best foot forward for all of them. You will have to bring out all your skills and be able to persuade and sell to the people. Be it simply representing the company or simply selling something on behalf of the company everything is included in your job. Talk and impress people to be able to make your company reach new heights.
Being tactful is the key to success for jobs in public relations. When you are handling such a job, you have to be very smart in handling the people better, getting ready to face in situation. It is very vital to be able to face crises that will thereby make you stronger and at the same time more professional. The more you become prompt the better it is for you in this field. Managing the face of the company even in times of crises will prove your true worth as public relations professional.
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